This year, our team has released several platform updates to adapt to the new Facebook and Instagram integrations to continue to provide the content and insights you need, as well as enhance the data in Zoomph based on their new offerings.
Instagram Story analytics will help you track your profile’s stories and analyze engagements that are unique to the medium.
With more tailored metrics, you’ll be able to measure and differentiate the value of your stories compared to your standard posts.
How Start Tracking Stories
To collect stories, add your Instagram Business account to a feed, and select the stories option. It’s as easy as setting up an existing Instagram feed in Zoomph!
Instagram Story analytics can help you better understand how your stories are performing. Metrics for Stories include:
- Taps Forward
- Tap Back
- Impression Values
- Logo Detection (Owned Content)
Instagram Story analytics gives you another way to track campaign social value for you and your partners, making it even easier to report social metrics to your sponsors.