Big Changes Coming to Instagram Hashtag Search on Zoomph (Updated)December 10, 2018
Editor’s note: This blog was initially published on November 28, 2018. It has since been updated to include screenshots and more detailed instructions on how to use Zoomph’s newest Instagram features.
Twenty-eighteen has been a wild year for Instagram and Facebook. One of the most shocking revelations of this year was Instagram’s decision to retire its long-standing Platform API to make way for its new Graph API (for which we gained early access).
Put plainly, Instagram cut off access to certain data that you could previously track with Zoomph and other third-party platforms. This impacted your ability to analyze people’s bios, comments on public posts, and public hashtags (among other things).
Today, we’re excited to announce that Zoomph has been accepted into Instagram’s new program, ensuring that you’ll still able to track Instagram hashtags inside Zoomph. There are just a few privacy-related changes that you’ll need to know. Read on to learn more.
This is sweet. How do I get my Zoomph account ready?
Starting December 10, you’ll be able to log into your Zoomph account and go to Feed Configuration to edit an existing feed or create a new one. From there, you’ll have to connect your business Instagram account, which must be linked to a Facebook business admin account, to search hashtags.
Note: You’ll still be able to connect your personal account to Zoomph under “Content Search.” However, after December 11, you’ll only be able to track content and comments on posts that you yourself post from this access level. Connecting your business account will let you track content outside of what you post and gain more granular insights.
You can easily turn any personal account into a business account by opening Instagram on your phone and going to Settings > ‘Sign up for a Business Profile’ or ‘Switch to Business Profile.’ Instagram will require you to link your account to a Facebook Page to create a business profile, as shown in the video below.
After connecting your account, you’ll be prompted to select whether to track posts and/or comments in Instagram (you can also opt to track Facebook content as well from this window). Then, add the hashtags you want to track in the search box that’s provided. For every Instagram business profile authenticated in the platform, you can search up to 30 hashtags in a seven-day period. This is a privacy-related limitation that Instagram is enforcing.
Zoomph will pull in photo and video posts that use these hashtags, as well as the captions. You will not be able to view personally identifiable information, like an author’s name or avatars, but you can leverage your feed(s) to collect content for your Zoomph displays or to research trending topics and branded hashtags.
What happens to my existing feeds?
It’s important to note that starting December 11, the current hashtag API and search capability within Zoomph will stop working, as announced earlier this year.
That being said, we’ll save all your feeds and any data you’ve already collected so that you can reference their search criteria. These feeds will appear grayed out in your Zoomph account, since they are no longer compatible with the new Instagram integration. However, you can replicate your feed using the new process above any time.
Got it. Anything else I should know?
When you’re creating your Instagram feed, you can choose to launch an “Owned Content” feed that tracks content that you yourself publish from your business account. You can now select a variety of options under the “Owned Content” tab, including “pull posts” and/or “pull comments.”
These options give you the ability to customize your feeds and isolate specific metrics. For example, say that you’re a brand wanting to analyze reactions to your influencers’ posts around a recent hashtag campaign. You can authenticate your influencers’ handles with Zoomph, then create a hashtag feed that only pulls in comments so that any engagement metrics accurately reflect the organic/chain reaction from sponsored posts.
In the future, you’ll be able to track mentions and Stories content, too. You’ll also be able discover content published by other business accounts using an “Owned Content” feed.
Phew, that was a lot. Can I get a quick recap?
Here’s an FAQ (or a TLDR version) on the new Instagram integration.
Q: What is happening to my current feed(s) and hashtag searches?
On December 11, your existing feed(s) will no longer collect Instagram hashtag content. You will have to update your feeds following the steps in this blog. Any hashtags or content associated with your current feeds will be preserved in Zoomph—feel free to refer to them when you go to set up your new feed.
Q: Do I have to convert my current feeds via the steps outlined in this blog?
Yes, if you’d like to continue collecting Instagram hashtag content after December 11, you’ll need to activate this new form of hashtag search.
Q: What will happen to the content I have already collected through my old Instagram feeds?
Nothing. Any previous analytics or posts associated with your old feeds will be preserved in Zoomph and can be viewed or filtered as usual.
Q: Why do I need to connect an Instagram business profile to Zoomph to search hashtags?
Instagram and Facebook have changed their APIs (integrations) so that they’re managed through business accounts. This is to ensure proper business-related use of user data.
Q: Wait, this is done through Facebook? I thought this was Instagram?
Yes, and it is. We simply require you to connect an active Instagram business profile to Zoomph. However, Instagram and Facebook business pages are both managed under one Facebook Business Manager account. So, in order to connect an Instagram business profile to Zoomph, you must first connect a Facebook account that has administrative access to the Instagram profile in your Facebook Business Manager. If you aren’t familiar with this process, learn more in the video above.
Q: How will this change affect my Zoomph visuals?
Any content that is already being shown on your Zoomph visuals will not be affected. Moving forward, your visuals will only display the photos and captions of any approved Instagram hashtag content. Usernames will no longer be available. This is a universal change that is being enforced by Facebook/Instagram.
Q: Are there any other features slated to come out concerning the new Instagram API?
Yes. Zoomph will soon let you track business account mentions and stories, among other things. Stay tuned for those announcements!