The NBA was the first of the major four North American men’s leagues to follow the lead of international football and American soccer and add sponsors to their jerseys. Since the 2017-2018 season, a majority of teams have had a brand logo on the upper left shoulder of their uniforms.
Since the debut of the jersey patch programs, teams have cycled through a variety of jersey patch sponsors covering a wide range of industries. Going into 2024 tip-off, these are the current NBA team jersey patch partners for the upcoming season.
Social media data is based on team Twitter, Instagram, Facebook and YouTube content during the 2023/24 regular season (10/24/23 – 4/15/24). Social value is calculated based on impressions, engagements and video views using industry standard CPM, CPE and CPV values. Follower count is combined Twitter, Instagram and Facebook followers at the beginning of the 2024/25 season.
Nba Jersey patch sponsors
Atlanta Hawks: YMCA
M A R C H M A D N E S S pic.twitter.com/rmyvl3gaWy
— Atlanta Hawks (@ATLHawks) March 29, 2024
Boston Celtics: Amica Mutual Insurance
Brooklyn Nets: GetYourGuide
Chicago Bulls: Motorola
Cleveland Cavaliers: Cleveland-Cliffs
CAVS WIN. #LETEMKNOW pic.twitter.com/4V94ZTav8B
— Cleveland Cavaliers (@cavs) February 28, 2024
Dallas Mavericks: Chime
Denver Nuggets: Ibotta
Detroit Pistons: StockX
Golden State Warriors: Rakuten
— Golden State Warriors (@warriors) February 23, 2024
Houston Rockets: Credit Karma
Indiana Pacers: Spokenote
Los Angeles Lakers: Bibigo
Enough said. pic.twitter.com/BacJsVKfgB
— Los Angeles Lakers (@Lakers) March 3, 2024
Memphis Grizzlies: Robinhood
Miami Heat: Robinhood
Milwaukee Bucks: Motorola
A 64-piece of history. pic.twitter.com/4yVtURSJ2Z
— Milwaukee Bucks (@Bucks) December 14, 2023
Minnesota Timberwolves: Sezzle
New Orleans Pelicans: Ibotta
New York Knicks: Sphere
Jalen is officially an #NBAAllStar! ⭐️ pic.twitter.com/SUEauQj3oC
— NEW YORK KNICKS (@nyknicks) February 2, 2024
Oklahoma City Thunder: Love’s
Orlando Magic: Disney
Philadelphia 76ers: Crypto.com
‼️‼️‼️ pic.twitter.com/FhE9I50Y9w
— Philadelphia 76ers (@sixers) April 3, 2024
Portland Trail Blazers: Brightside Windows
Toronto Raptors: Sun Life
Utah Jazz: LiveView Technologies (LVT)
Washington Wizards: Robinhood
In its 7th year the NBA jersey patch program is well-established and a proven success when executed properly, so it’s not a surprise 28 out of 30 teams will be wearing a jersey patch this season. Most are sporting the same logo as the previous year, although seven teams are adding a new partner: the Boston Celtics, Brooklyn Nets, Detroit Pistons, Miami Heat, Memphis Grizzlies, Minnesota Timberwolves and Portland Trail Blazers. With a clean slate going into a new season, its a new opportunity for teams and their brand partners to maximize their exposure.
Photo Credit: @Canes Twitter
