The NBA was the first of the major four North American men’s pro sports leagues to follow the lead of international football and American soccer and add sponsors to their jerseys. Since the 2017-2018 season, a majority of teams have had a brand logo on the upper left shoulder of their uniforms.

Since the debut of the jersey patch programs, teams have cycled through a variety of jersey patch sponsors covering a wide range of industries. For the 2026/27 season, these are the NBA team jersey patch partners.

Social media data is based on team Twitter, Instagram, Facebook and YouTube content during the 2024/25 regular season (10/22/24 – 4/13/25). Social value is calculated based on impressions, engagements and video views using industry standard CPM, CPE and CPV values. Follower count is combined Twitter, Instagram and Facebook followers at the beginning of the 2025/26 season.