NBA Jersey Patch Sponsors This Season

The NBA was the first of the major four North American men’s pro sports leagues to follow the lead of international football and American soccer and add sponsors to their jerseys. Since the 2017-2018 season, a majority of teams have had a brand logo on the upper left shoulder of their uniforms.

Since the debut of the jersey patch programs, teams have cycled through a variety of jersey patch sponsors covering a wide range of industries. For the 2024/25 season, these were the NBA team jersey patch partners.

Social media data is based on team Twitter, Instagram, Facebook and YouTube content during the 2024/25 regular season (10/22/24 – 4/13/25). Social value is calculated based on impressions, engagements and video views using industry standard CPM, CPE and CPV values. Follower count is combined Twitter, Instagram and Facebook followers at the beginning of the 2024/25 season.

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Nba Jersey patch sponsors

Atlanta Hawks: YMCA

2024/25 Team Season Social Value: $16.7M | 2024/25 Team Season Impressions: 481M \Total Followers: 5.7M

Boston Celtics: Amica Mutual Insurance

2024/25 Team Season Social Value: $51.7M | 2024/25 Team Season Impressions: 1.63B | Total Followers: 21.3M

Brooklyn Nets: GetYourGuide

2024/25 Team Season Social Value: $16.1M | 2024/25 Team Season Impressions: 335M | Total Followers: 9.9M

Chicago Bulls: Motorola

2024/25 Team Season Social Value: $31.2M | 2024/25 Team Season Impressions: 1.15B | Total Followers: 30.8M

Cleveland Cavaliers: Cleveland-Cliffs

2024/25 Team Season Social Value: $25.6M | 2024/25 Team Season Impressions: 1.27B | Total Followers: 27.5M

Dallas Mavericks: Chime

2024/25 Team Season Social Value: $45.1M | 2024/25 Team Season Impressions: 1.45B | Total Followers: 11.8M

Denver Nuggets: Ibotta

2024/25 Team Season Social Value: $40.4M | 2024/25 Team Season Impressions: 1.18B | Total Followers: 6.8M

Detroit Pistons: StockX

2024/25 Team Season Social Value: $15.2M | 2024/25 Team Season Impressions: 462M | Total Followers: 4.6M

Golden State Warriors: Rakuten

2024/25 Team Season Social Value: $161M | 2024/25 Team Season Impressions: 4B | Total Followers: 54M

Houston Rockets: Memorial Hermann

2024/25 Team Season Social Value: $18.5M | 2024/25 Team Season Impressions: 720M | Total Followers: 24.5M

Indiana Pacers: Spokenote

2024/25 Team Season Social Value: $15.2M | 2024/25 Team Season Impressions: 541M | Total Followers: 7.8M

Los Angeles Lakers: Bibigo 

2024/25 Team Season Social Value: $107M | 2024/25 Team Season Impressions: 3B | Total Followers: 58.8M

Memphis Grizzlies: Robinhood

2024/25 Team Season Social Value: $11.7M | 2024/25 Team Season Impressions: 348M | Total Followers: 5.6M

Miami Heat: Robinhood 

2024/25 Team Season Social Value: $21.2M | 2024/25 Team Season Impressions: 727M | Total Followers: 25.7M

Milwaukee Bucks: Motorola

2024/25 Team Season Social Value: $24.8M | 2024/25 Team Season Impressions: 675M | Total Followers: 10.2M

Minnesota Timberwolves: Sezzle

2024/25 Team Season Social Value: $28.6M | 2024/25 Team Season Impressions: 1B | Total Followers: 7M

New Orleans Pelicans: NewAge Products

2024/25 Team Season Social Value: $6.64M | 2024/25 Team Season Impressions: 244M | Total Followers: 5.9M

New York Knicks: Experience Abu Dhabi

2024/25 Team Season Social Value: $17.3M | 2024/25 Team Season Impressions: 558M | Total Followers: 12.1M

Oklahoma City Thunder: Love’s Travel Stops

2024/25 TeamSeason Social Value: $19.2M | 2024/25 Team Season Impressions: 746M | Total Followers: 14.8M

Orlando Magic: Disney

2024/25 Team Season Social Value: $10.8M | 2024/25 Team Season Impressions: 314M | Total Followers: 6.3M

Philadelphia 76ers: Crypto.com

2024/25 Team Season Social Value: $10.4M | 2024/25 Team Season Impressions: 400M | Total Followers: 8.6M

Phoenix Suns: PayPal

2024/25 Team Season Social Value: $27.2M | 2024/25 Team Season Impressions: 869M | Total Followers: 7.6M

Portland Trail Blazers: Brightside Windows

2024/25 Team Season Social Value: $10.7M | 2024/25 Team Season Impressions: 388M | Total Followers: 6.8M

Sacramento kings: Reviver

2024/25 Team Season Social Value: $10.6M | 2024/25 Team Season Impressions: 363M | Total Followers: 10.7M

Toronto Raptors: Sun Life Financial

2024/25 Team Season Social Value: $10.3M | 2024/25 Team Season Impressions: 339M | Total Followers: 9.1M

Utah Jazz: LiveView Technologies (LVT)

2024/25 Team Season Social Value: $4.26M | 2024/25 Team Season Impressions: 182M | Total Followers: 6M

Washington Wizards: Robinhood

2024/25 Team Season Social Value: $4.6M | 2024/25 Team Season Impressions: 165M | Total Followers: 7.5M

In its 7th year the NBA jersey patch program is well-established and a proven success when executed properly, so it’s not a surprise 27 out of 30 teams have a jersey patch sponsor. Looking forward, the NBA could continue adding and/or editing their uniform sponsorship opportunities to further optimize sponsor placement on basketball’s biggest stars.

Photo Credit: @chicagobulls Twitter