Februrary 21 to March 6 witnessed many thrilling showdowns, announcements, and significant social media moments. If you missed it on our socials, here are the top highlights! NHL's Outdoor Experience The NHL's outdoor games have always been a hit, this season was no exception. The recent OT...
This season the Kansas City Chiefs gained a new fan, Taylor Swift, and the NFL immediately felt the impact. Taylor Swift’s attendance at games not only correlated with boosted viewership (particularly with the female audience), but also led to an influx of interest in the...
Sports teams and brands are always looking for ways to boost efficiency in the digital realm. One new technology feature that has transformed the ability to measure brand reporting is Optical Character Recognition (OCR). OCR helps leagues to collaborate with teams to generate and promote...
Mid-February brought tons of excitement on and off the field. From the Super Bowl to the MLB All-Star Game, February 10 - 20 was packed with social media highlights that captured the attention of millions. Zoomph captured these insights, revealing the magnitude of these moments...
2024 is already off to an amazing start in the world of sports with exhilarating matchups and standout performances. Here is a recap of the latest and greatest sports highlights from our social media! The Highly Celebrated kansas city chiefs suite Jason Kelce and Taylor Swift? Suite...
Across in-venue advertising, social media, and broadcast, companies are spending more than ever on sports to increase the visibility of their brands. According to KORE in PR Newswire, in 2022, sports-related sponsorship spending increased by +12% for the year. Sports provide the perfect platform for...
The National Basketball Association has ventured into an unknown territory with the introduction of the NBA In-Season tournament, also known as the NBA Cup. This multi-stage competition is set to revolutionize mid-season basketball, promising an exhilarating experience for fans and players. Ideated as a mid-season format...
Staying up-to-date with the latest trends and engaging content on social media is essential. Zoomph continues to track these performances for the most compelling stories and data. Let's dive into the recap of noteworthy events from December 1 -4! MLB Season Social Value The 2023 MLB...
From NFL showdowns to college football rivalries and volleyball celebrations, the digital arena was filled with excitement. Zoomph provided fascinating insight into the fan engagement over the weekend. If you missed it on our socials, here are the top highlights from November 27 - 29! NFL...
In the ever-evolving world of social media, Zoomph has once again captured the greatest social media moments from November 20 - 22. From Snoop Dogg's clever collaboration with Solo Stove to the excitement at the Las Vegas Grand Prix, here's a rundown of the highlights...
