In the fast-paced world of sports, entertainment, and brand partnerships, every second is valuable. Whether you're preparing reports for a sponsor, tracking the impact of a campaign, or sifting through game-day content, partnership teams are constantly under pressure to meet deadlines and in a constant...
On Tuesday, June 3rd, the Orlando Magic made a major announcement that they were launching a rebrand, including bringing back the throwback pinstripe jerseys and the return of the star logo. Major announcements require preparedness, ready to understand the impact and attention your team or...
If you've noticed your Instagram metrics changing lately, you're not alone. As of April 21, 2025, Meta has officially deprecated "Impressions" and "Plays" across all versions of the Instagram API and introduced a new, unified metric: Views.At Zoomph, we've already updated our platform to reflect...
The 2025 NFL Draft wasn’t just a showcase for future talent on the field, but also a battleground for digital dominance. Teams have increasingly used social media to connect with fans, build hype, and maximize their draft-day impact. By analyzing engagement metrics like impressions, social...
When it comes to blending fun, fandom, and brand marketing, few do it better than the Duke’s Mayo Bowl. Their creative approach to live sports sponsorship has turned mayonnaise into a cultural phenomenon among college football fans. Here are six powerful lessons any brand can learn...
Sports Innovation Lab, the leading fan intelligence company, today announced a groundbreaking partnership with Zoomph, the premier AI-powered social audience intelligence platform. This collaboration aims to redefine how the sports industry understands, engages, and grows its fanbase - through advanced AI-driven insights, enhanced personalization, and...
At Zoomph, we champion the power of partnerships, marketing, business intelligence, and social media. Our Q&A series puts the spotlight on industry leaders, giving you an inside look at their expertise, strategies, and perspectives - beyond the metrics. Join us as we uncover valuable insights...
Never underestimate the power of competitive analysis when shaping your social media strategy. Back in 2011, while crafting the social media strategy for the Carolina Panthers, I would organize bookmark folders for the social profiles of EVERY pro sports team. Granted, it was only Facebook, Twitter,...
In February, filling the place of the annual NHL All-Star Game, the NHL and NHLPA launched the first ever 4 Nations Tournament. Spanning about a week and a half, the tournament was played in a round-robin style pool play, followed by a one-game final between...
At Zoomph, we champion the power of partnerships, marketing, business intelligence, and social media. Our Q&A series puts the spotlight on industry leaders, giving you an inside look at their expertise, strategies, and perspectives - beyond the metrics. Join us as we uncover valuable insights...
