Major League Soccer added two of the most recognizable players of their generation last August when Son Heung-min joined LAFC, and Thomas Müller signed with the Vancouver Whitecaps. The moves represented more than marquee acquisitions. Son and Müller arrived as globally relevant stars whose profiles still...
Dating back to 2022, the NFLPA and Zoomph have teamed up to answer a deceptively simple question: which NFL players are making the biggest impact on social media?The 2025 NFLPA Influencer Hot List, powered by Zoomph, is designed to capture the full picture of player...
Sports sponsorships have always been one of the most powerful ways to build brand relevance. They connect brands to culture, community, and emotion in a way no traditional ad can replicate.But for all their upside, sponsorships have historically shared one major flaw:Brands haven’t had a...
We’re thrilled to share that Zoomph has been named a 2025 Best Place to Work in Sports honoree by Sports Business Journal, marking our third consecutive year on this prestigious list. This recognition is especially meaningful because it reflects feedback directly from our team. More than...
At Zoomph, we champion the power of partnerships, marketing, business intelligence, and social media. Our Q&A series puts the spotlight on industry leaders, giving you an inside look at their expertise, strategies, and perspectives - beyond the numbers. Join us as we uncover valuable insights...
Using Zoomph’s broadcast measurement and AI-powered logo detection technology, we analyzed every televised game from the first two weeks of the 2025 NFL season to identify where and how signage achieves the greatest on-screen exposure. This study helps NFL teams and brands investing in NFL stadium...
Fusion Sports and Entertainment has announced a partnership with Zoomph, the industry leader in sponsorship and media measurement, for the Power Brokers Mid-Atlantic Sports Summit - the premier gathering of executives shaping the sports business landscape across the Washington, D.C. and Baltimore region. As part of...
The 2025 WNBA season wasn’t just record-setting on the court — it was a breakout year across digital platforms. From emotional storytelling to sponsor integrations that felt authentic to each team’s identity, organizations across the league created content that turned attention into measurable value. Zoomph, in...
In the fast-paced world of esports, forging authentic and impactful partnerships is a true art form. It requires creativity, a deep understanding of the community, and, most importantly, the ability to prove success. That's why Zoomph is so proud to shine a spotlight on its customer,...
If you represent a brand that invests in sports partnerships, it’s essential to have a clear understanding of your Return on Investment (ROI). Knowing your sponsorship ROI gives you the ability to evaluate performance, justify spend to internal stakeholders, and make smarter strategic decisions about...
