Why College Athletic Departments Are Investing More in Social Media College athletic departments are investing in social media and content production more than ever before — and it’s no longer just about highlights or hype videos. As Front Office Sports recently reported in College Athletic Departments Are...
In 2025, social media wasn’t just where sports fandom lived — it’s where measurable value was created. For sports teams, social media has become one of the clearest indicators of a team’s commercial power - not just its popularity.Across MLB, MLS, NBA, NFL, NHL, NWSL,...
What The Amplified 25 Report Reveals About What Really Sticks Sports sponsorship has officially entered its fan-first era.As sponsorship spend across major U.S. sports properties continues to climb, brands are facing a tougher question than ever before: Which assets actually earn attention — and which just...
Major League Soccer added two of the most recognizable players of their generation last August when Son Heung-min joined LAFC, and Thomas Müller signed with the Vancouver Whitecaps. The moves represented more than marquee acquisitions. Son and Müller arrived as globally relevant stars whose profiles still...
Dating back to 2022, the NFLPA and Zoomph have teamed up to answer a deceptively simple question: which NFL players are making the biggest impact on social media?The 2025 NFLPA Influencer Hot List, powered by Zoomph, is designed to capture the full picture of player...
Sports sponsorships have always been one of the most powerful ways to build brand relevance. They connect brands to culture, community, and emotion in a way no traditional ad can replicate.But for all their upside, sponsorships have historically shared one major flaw:Brands haven’t had a...
We’re thrilled to share that Zoomph has been named a 2025 Best Place to Work in Sports honoree by Sports Business Journal, marking our third consecutive year on this prestigious list. This recognition is especially meaningful because it reflects feedback directly from our team. More than...
At Zoomph, we champion the power of partnerships, marketing, business intelligence, and social media. Our Q&A series puts the spotlight on industry leaders, giving you an inside look at their expertise, strategies, and perspectives - beyond the numbers. Join us as we uncover valuable insights...
Using Zoomph’s broadcast measurement and AI-powered logo detection technology, we analyzed every televised game from the first two weeks of the 2025 NFL season to identify where and how signage achieves the greatest on-screen exposure. This study helps NFL teams and brands investing in NFL stadium...
Fusion Sports and Entertainment has announced a partnership with Zoomph, the industry leader in sponsorship and media measurement, for the Power Brokers Mid-Atlantic Sports Summit - the premier gathering of executives shaping the sports business landscape across the Washington, D.C. and Baltimore region. As part of...
