At Zoomph, we champion the power of partnerships, marketing, business intelligence, and social media. Our Q&A series puts the spotlight on industry leaders, giving you an inside look at their expertise, strategies, and perspectives - beyond the numbers. Join us as we uncover valuable insights...
ESPN8: The Ocho returned for its ninth year, delivering the quirkiest, most unconventional sports action to ESPN's family of networks and digital platforms. Over four days, The Ocho broadcast more than 65 hours of events, including 30 never-before-seen competitions, captivating audiences with its unique brand...
Zoomph, the leading provider of AI-powered sports sponsorship broadcast, social media, and in-venue analytics, is excited to announce a game-changing new offering: the ability to measure and optimize the performance of LinkedIn Company content. “B2B sports partnerships require a unique playbook. We’re thrilled to integrate with...
So far this season, Major League Baseball has lit up social media feeds through highlight reels, jaw-dropping stats, and the familiar and new personalities driving America's pastime. By analyzing post-level data from MLB, its teams, and major media entities, we sought to find a clearer...
At Zoomph, we champion the power of partnerships, marketing, business intelligence, and social media. Our Q&A series puts the spotlight on industry leaders, giving you an inside look at their expertise, strategies, and perspectives - beyond the numbers. Join us as we uncover valuable insights...
In the fast-paced world of sports, entertainment, and brand partnerships, every second is valuable. Whether you're preparing reports for a sponsor, tracking the impact of a campaign, or sifting through game-day content, partnership teams are constantly under pressure to meet deadlines and in a constant...
On Tuesday, June 3rd, the Orlando Magic made a major announcement that they were launching a rebrand, including bringing back the throwback pinstripe jerseys and the return of the star logo. Major announcements require preparedness, ready to understand the impact and attention your team or...
If you've noticed your Instagram metrics changing lately, you're not alone. As of April 21, 2025, Meta has officially deprecated "Impressions" and "Plays" across all versions of the Instagram API and introduced a new, unified metric: Views.At Zoomph, we've already updated our platform to reflect...
The 2025 NFL Draft wasn’t just a showcase for future talent on the field, but also a battleground for digital dominance. Teams have increasingly used social media to connect with fans, build hype, and maximize their draft-day impact. By analyzing engagement metrics like impressions, social...
When it comes to blending fun, fandom, and brand marketing, few do it better than the Duke’s Mayo Bowl. Their creative approach to live sports sponsorship has turned mayonnaise into a cultural phenomenon among college football fans. Here are six powerful lessons any brand can learn...
