Last night, the newly formed TGL golf league formed by golf icons Tiger Woods and Rory McIlroy with sports executive Mike McCarley teed off for its inaugural event for the 2025 season. Set to bridge the gap between the end of the PGA Tour’s fall...
In the world of sports, entertainment, and live events, broadcast measurement is critical for understanding audience engagement, optimizing sponsorships, and driving revenue. As the industry evolves, brands and event organizers are looking for effective ways to track the performance of their sponsorships and branded content...
Reston, VA - Zoomph is excited to welcome Dan LaTorraca as the company’s new Director of Marketing, effective Friday, November 1, 2024.Dan joins Zoomph after spending the past 14 years building and cementing his footprint in the sports business industry, serving multiple roles between the...
“Just make it go viral.” Chances are if you work in sports marketing, particularly as a social media manager, you’ve heard those five words more than once. The goal is always to go viral, but as we all know, it’s not as easy as it...
April has been an exciting month for sports, especially women's basketball. Zoomph's social media analytics have captured electrifying moments as both brands and have been gaining exposure across social media. Let's dive into the highlights from April 15 - 22. NHL's Top social teams As the...
This year's Women's March Madness tournament was one for the record books, literally. Hype around star players and powerhouse programs combined with increased media exposure led to huge numbers for the tournament on TV and social media.Zoomph analyzed viewership for every single game and social...
The first weekend of March Madness brought thrilling games and upsets, creating unforgettable moments both inside arenas and on social media.The Women's March Madness has been dominating social media with big names and even bigger moments all year and in the opening rounds, engaging fans...
This past week saw an outpour of engagement on social media from NFL announcements to amazing performances in women's sports, Zoomph captured the excitement. If you missed it on our socials, here are the top highlights from March 15 to the 21! NWSL Kickoff Weekend The NWSL...
This offseason, all 14 NWSL teams and Nike launched new home and away jerseys for the 2024 National Women's Soccer League season. On February 27th,Teams revealed their new jerseys on social media, getting an instant reaction from fans. Combining all team and NWSL uniform content that day,...
Februrary 21 to March 6 witnessed many thrilling showdowns, announcements, and significant social media moments. If you missed it on our socials, here are the top highlights! NHL's Outdoor Experience The NHL's outdoor games have always been a hit, this season was no exception. The recent OT...
