The 2025 NFL Draft wasn’t just a showcase for future talent on the field, but also a battleground for digital dominance. Teams have increasingly used social media to connect with fans, build hype, and maximize their draft-day impact. By analyzing engagement metrics like impressions, social...
When it comes to blending fun, fandom, and brand marketing, few do it better than the Duke’s Mayo Bowl. Their creative approach to live sports sponsorship has turned mayonnaise into a cultural phenomenon among college football fans. Here are six powerful lessons any brand can learn...
Sports Innovation Lab, the leading fan intelligence company, today announced a groundbreaking partnership with Zoomph, the premier AI-powered social audience intelligence platform. This collaboration aims to redefine how the sports industry understands, engages, and grows its fanbase - through advanced AI-driven insights, enhanced personalization, and...
At Zoomph, we champion the power of partnerships, marketing, business intelligence, and social media. Our Q&A series puts the spotlight on industry leaders, giving you an inside look at their expertise, strategies, and perspectives - beyond the metrics. Join us as we uncover valuable insights...
Never underestimate the power of competitive analysis when shaping your social media strategy. Back in 2011, while crafting the social media strategy for the Carolina Panthers, I would organize bookmark folders for the social profiles of EVERY pro sports team. Granted, it was only Facebook, Twitter,...
In February, filling the place of the annual NHL All-Star Game, the NHL and NHLPA launched the first ever 4 Nations Tournament. Spanning about a week and a half, the tournament was played in a round-robin style pool play, followed by a one-game final between...
At Zoomph, we champion the power of partnerships, marketing, business intelligence, and social media. Our Q&A series puts the spotlight on industry leaders, giving you an inside look at their expertise, strategies, and perspectives - beyond the metrics. Join us as we uncover valuable insights...
University of South Florida Athletics has partnered with Zoomph to measure the impact of its social media accounts, benchmark against the collegiate landscape and provide insight into the overall value as college athletics readies for a new era. Working with some of the biggest entities in sports and entertainment,...
Working in the sports industry can be exciting, rewarding and fast-paced - but breaking into the field is highly competitive. Whether you’re pursuing a career in partnerships, marketing, business intelligence - or something else in sports - there are proven strategies that can help you...
Final score graphics have emerged as a game-changer in the sports social media landscape. According to Zoomph’s latest analysis, these high-impact visuals significantly boost engagement and social value, outperforming other game-day content.Why Final Score Graphics Dominate EngagementData reveals that final score graphics achieve an average...
