University of South Florida Athletics has partnered with Zoomph to measure the impact of its social media accounts, benchmark against the collegiate landscape and provide insight into the overall value as college athletics readies for a new era. Working with some of the biggest entities in sports and entertainment,...
Working in the sports industry can be exciting, rewarding and fast-paced - but breaking into the field is highly competitive. Whether you’re pursuing a career in partnerships, marketing, business intelligence - or something else in sports - there are proven strategies that can help you...
Final score graphics have emerged as a game-changer in the sports social media landscape. According to Zoomph’s latest analysis, these high-impact visuals significantly boost engagement and social value, outperforming other game-day content.Why Final Score Graphics Dominate EngagementData reveals that final score graphics achieve an average...
Zoomph has been named a finalist in two categories at the 2025 Sports Technology Awards:Best Digital and SaaS PlatformBest Data and Analytics for StorytellingThis recognition highlights Zoomph’s commitment to delivering cutting-edge analytics solutions that empower partners to measure engagement and make informed decisions across broadcast...
The future of sports analytics takes center stage this February as Zoomph, the Professional Women’s Hockey League (PWHL), and the National Collegiate Sports Analytics Championship (NCSAC) join forces to inspire the next generation of analytics talent. Held at Bridgestone Arena in Nashville, TN, on February 18-19,...
Edit with Elementor Last night, the newly formed TGL golf league formed by golf icons Tiger Woods and Rory McIlroy with sports executive Mike McCarley teed off for its inaugural event for the 2025 season. Set to bridge the gap between the end of the PGA...
In the world of sports, entertainment, and live events, broadcast measurement is critical for understanding audience engagement, optimizing sponsorships, and driving revenue. As the industry evolves, brands and event organizers are looking for effective ways to track the performance of their sponsorships and branded content...
Reston, VA - Zoomph is excited to welcome Dan LaTorraca as the company’s new Director of Marketing, effective Friday, November 1, 2024.Dan joins Zoomph after spending the past 14 years building and cementing his footprint in the sports business industry, serving multiple roles between the...
“Just make it go viral.” Chances are if you work in sports marketing, particularly as a social media manager, you’ve heard those five words more than once. The goal is always to go viral, but as we all know, it’s not as easy as it...
April has been an exciting month for sports, especially women's basketball. Zoomph's social media analytics have captured electrifying moments as both brands and have been gaining exposure across social media. Let's dive into the highlights from April 15 - 22. NHL's Top social teams As the...
