06 Jan The Ultimate Guide To NCAA College Football Team Field Sponsors
Ahead of the 2024 college football season the NCAA reveresed a longheld position and “approved allowing commercial sponsor advertisements on football fields for regular-season games.” With college athletic departments looking for additional revenue streams to support their programs and players in the NIL era, this ruling gave college football teams a valuable new asset to sell to partners.
As of the start of the 2026 regular season, these FBS college football teams featured a sponsor on their field.
*List Includes primary sponsors featured on the main field, not the sidelines or endzone.
Power 4
SEC
The Southeastern Conference, arguably the highest profile conference in all of college football, has the 2nd-highest percentage of teams with an on-field sponsor for Power 4 conferences. 87.5% of teams had one signed at the start of the 2026 season, leaving just Texas A&M and Mississippi State without one.
Alabama: Build Submarines
Arkansas: Tyson Foods & Walmart
Auburn: YellaWood
Florida: Ripple (XRP)
Georgia: Progressive
Kentucky: Kroger
LSU: Venture Global
Missouri: Shelter Insurance & EquipmentShare
Oklahoma: Riverwind Casino
Ole Miss: Progressive
South Carolina: Blanchard Rentals
Tennessee: Pilot Travel Center
Texas: humann
Vanderbilt: FirstBank
Big Ten
The Big Ten Conference has its own roster of powerhouse programs, including the last three national champions. 13/18 Big Ten teams have signed an on-field partner, but well-followed programs like Michigan and Nebraska have yet to add one.
Illinois: Caterpillar
Indiana: Merchants Bank
Iowa: John Deere
Maryland: State Employees Credit Union (SECU)
Minnesota: Huntington Bank
Northwestern: Northwestern Medicine
Ohio State: Safelite
Oregon: Edward Jones
Penn State: West Shore Home
Purdue: Progressive
Rutgers: SHI
USC: United Airlines
Wisconsin: Spectrum
ACC
The ACC continues to add logos to their fields. In 2025 ten teams had a sponsor on-field, but in 2026 thirteen of the 17 teams featured a logo on their field.
Boston College: Arise Financial
Cal: Troutman Armin LLP & Databricks
Clemson: Prisma Health
Florida State: Progressive
Georgia Tech: Hyundai
Louisville: L&N Federal Credit Union
Pittsburgh: Ready Nutrition
SMU: Progressive
Syracuse: JMA Wireless
UNC: Motrin
Virginia Tech: Virginia Credit Union
Wake Forest: Allegacy Financial
Big 12
Significant changes to the composition of the Big 12 hasn’t stopped the conference from thriving, and in 2026 they have the highest adoption rate of any Power 4 conference with all but one school signing a deal. In addition to individual school deals, Monster Energy’s integeration into the Big 12 logo this year puts them on every Big 12 field too.
Arizona: Casino Del Sol
Arizona State: Mountain America Credit Union
BYU: PV:III
Cincinnati: TQL Logistics
Colorado: Progressive
Houston: Texas Dow Employee’s Credit Union (TDECU)
Iowa State: Midamerican Energy
Kansas: MMTH
Kansas State: Progressive
Oklahoma State: Bank of Oklahoma
TCU: Spectrum
Texas Tech: Progressive & Galaxy Digital
UCF: Acrisure
Utah: Unversity of Utah Health
West Virginia: WVU Medicine
Group Of six
American
The American Conference features several teams that are now garnering extra attention with the new College Football Playoff format, like USF, North Texas, Tulane and Navy. From 2025 to 2026 they went from less than half (43%) of the conference with an on-field sponsor to 71% featuring one.
Army: USAA
East Carolina: ECU Health
Florida Antlantic University: Flagler Credit Union
Memphis: Simmons Bank
Navy: USAA
North Texas: Denton County Teachers Federal Credit Union (DATCU)
South Florida: Morgan & Morgan
Tulsa: Bank Of Oklahoma
UAB: Protective Life
UTSA: Ancira Auto Group
MAC
Even though it’s a G6 conference, weeknight MACtion attracts a national audience for college football fans looking for something to watch outside of the weekend. With their own loyal fan base tuning in too, over half of MAC teams have a partner logo on their field.
Ball State: Gainbridge
Eastern Michigan: University Bank
Kent State: Dabos
Miami (OH): Kemba Credit Union
Ohio: GoMart & Ohio Health
Sacramento State: Sky River Casino
UMass: Baystate Health
Western Michigan: Stafford-Smith
Mountain West
The Mountain West has fully leaned into on-field sponsorship and even with shifting membership has an 80% adoption rate as of the start of the 2026 season.
Air Force: USAA
Nevada: ITS Logistics
New Mexico: Nusenda Credit Union
North Dakota State: Gate City Bank
Northern Illinois: Jersey Mike’s Subs
SJSU: Citizens Equity First Credit Union (CEFCU) & El Camino Health
UNLV: Accesso Biologics
UTEP: Greater El Paso Credit Union (GECU)
Sun Belt
The Sun Belt is tied with the American for the biggest Group of Six conference at 14 teams, and nine of those school have an on-field logo.
Coastal Carolina: Sparks Toyota
Georgia Southern: Sack Company
Georgia State: GFL Environmental
James Madison: JMU School Of Professional & Continued Education
Louisiana: Our Lady of Lourdes Health
Louisiana Tech: Origin Bank
Louisiana-Monroe: St. Francis Health
Marshall: GoMart
USA
With 10 teams Conference USA and shifting membership in the last few years, CUSA has the lowest adoption rate for college football on-field sponsorship at 40%.
FIU: Miccosukee Casino & Resort
Liberty: Abich Financial Services
New Mexico State: Nusenda Credit Union
Sam Houston: First Community
PAc-12
2026 marks the beginning of the reconfigured Pac-12, and seven of their eight schools have an on-field sponsor, the highest adoption rate of any Group of Six team.
Boise State: Progressive & Albertsons
Colorado State: Canvas Credit Union
Fresno State: Wonderful Pistachio (The Wonderful Company)
Oregon State: Reser’s Fine Foods
San Diego State: Snapdragon
Texas State: University Federal Credit Union (UFCU)
Washington State: Gesa Credit Union
