Long before other other sports began following suit, football/soccer was the pioneer in adding sponsorship to jerseys, and Major League Soccer has continued that tradition, years ahead of the other North American leagues that now have uniform sponsors.
Like international football, front-of-kit logo placement for MLS teams is one of the most lucrative assets for brands and teams. Kits are visible on social media, live broadcasts, in-person and on the merchandise fans buy. MLS also makes a big deal of their kits and even has a Jersey Week ahead of each new season for every team to debut new designs.
On top of the primary partners featured on the front, every single MLS jersey also has an AppleTV+ logo patch on their left sleeve, promoting their exclusive MLS Season Pass streaming partner. This year AppleTV+ adapted their logo design to match the colors and crests of each club, blending the Apple brand with MLS team aesthetics for a more cohesive look.
Celebrating 30 seasons of MLS with reimagined sleeve patches that draw inspiration from each club’s crest. The 2025 season kicks off February 22 with #MLSSeasonPass on Apple TV. pic.twitter.com/ph0cjWHVYw
— Apple TV (@AppleTV) February 18, 2025
On the right sleeve, 18 of the 30 MLS teams feature another partner, maximizing the valuable real-estate available on kits with a smaller logo placement, but one that still appears often on social media and close up TV shots.
For this season, these are the current front-of-kit and jersey sleeve sponsors for all 30 MLS clubs.
Social media data is based on team X, Instagram, Facebook and YouTube content during the 2024 regular season (2/21/24 – 10/19/24). Social value is calculated based on impressions, engagements and video views using industry standard CPM, CPE and CPV values. Follower count is combined X, Instagram and Facebook followers at the beginning of the 2025 season.
MLS Jersey sponsors
Atlanta United FC: American Family Insurance
Sleeve Sponsor: Emory Health
2024 Season Social Value: $4.16M | 2024 Season Impressions: 172M | Total Followers: 2M
Austin FC: YETI
Sleeve Sponsor: Siete Foods
CF Montreal: BMO
Sleeve Sponsor: Telus
2024 Season Social Value: $2.43M | 2024 Season Impressions: 112M | Total Followers: 1.1M
Nos légendes les ont portées.
— CF Montréal (@cfmontreal) February 13, 2025
Au tour d’une nouvelle génération de se les approprier 😤#CFMTL @BMOfr @adidasfootball pic.twitter.com/HIGxHTt7VX
Charlotte FC: Ally
Sleeve Sponsor: rugs.com
2024 Season Social Value: $3.93M | 2024 Season Impressions: 156M | Total Followers: 427K
Chicago Fire: Carvana
Sleeve Sponsor: Magellan
2024 Season Social Value: $1.27M | 2024 Season Impressions: 65.9M | Total Followers: 764K
Colorado Rapids: UCHealth
2024 Season Social Value: $1.52M | 2024 Season Impressions: 64.2M | Total Followers: 487K
Columbus Crew: Nationwide
Sleeve Sponsor: DHL Supply Chain
2024 Season Social Value: $4.92M | 2024 Season Impressions: 171M | Total Followers: 753K
DC United: Guidehouse
Sleeve Sponsor: The Fruitist
2024 Season Social Value: $3.34M | 2024 Season Impressions: 99.5M | Total Followers: 796K
FC Cincinnati: Mercy Health
Sleeve Sponsor: Kroger
2024 Season Social Value: $2.84M | 2024 Season Impressions: 96.7M | Total Followers: 485K
FC Dallas: Children’s Health (Home) & UT Southwestern Medical Center (Away)
Houston Dynamo FC: MD Anderson Cancer Center
Inter Miami CF: Royal Caribbean
Sleeve Sponsor: Fracht Group
2024 Season Social Value: 127M | 2024 Season Impressions: 4.11B | Total Followers: 26M
LA Galaxy: Herbalife
Sleeve Sponsor: RBC
2023/24 Season Social Value: $8.31M | 2023/24 Season Impressions: 375M | Total Followers: 4.6M
Los Angeles Football Club (LAFC): BMO
Sleeve Sponsor: Ford
2024 Season Social Value: $7.66M | 2024 Season Impressions: 287M | Total Followers: 2M
Minnesota United FC: Target
2024 Season Social Value: $2.14M | 2024 Season Impressions: 80.6M | Total Followers: 603K
Nashville SC: Renasant
Sleeve Sponsor: Hyundai
2024 Season Social Value: $1.48M | 2024 Season Impressions: 75.8M | Total Followers: 379K
New England Revolution: Gillette
New York City FC (NYCFC): Etihad Airways
Sleeve Sponsor: Capital Rx
2024 Season Social Value: $10M | 2024 Season Impressions: 213M | Total Followers: 3.35M
New York Red Bulls: Red Bull
Sleeve Sponsor: Oanda
2024 Season Social Value: $3.15M | 2024 Season Impressions: 121M | Total Followers: 1.49M
Orlando City SC: Orlando Health
Inspired by the raw intensity of Central Florida skies 🌩️@orlandohealth | #VamosOrlando
— Orlando City SC (@OrlandoCitySC) February 12, 2025
Philadelphia Union: Bimbo bakeries (Home) & Thomas (Away)
Sleeve Sponsor: IBX (Independence Blue Cross)
2024 Season Social Value: $3.12M | 2024 Season Impressions: 131M | Total Followers: 1M
Portland Timbers: Tillamook
2024 Season Social Value: $2.43M | 2024 Season Impressions: 87.8M | Total Followers: 861K
Real Salt Lake: Select health
Sleeve Sponsor: Intermountain Health
2024 Season Social Value: $1.84M | 2024 Season Impressions: 74M | Total Followers: 561K
San Diego FC: DIRECTV
Inaugural Season | Total Followers: 176K
San Jose Earthquakes: El Camino health
2024 Season Social Value: $1.26M | 2024 Season Impressions: 63.6M | Total Followers: 692K
Fresh threads for opening night 🪡 pic.twitter.com/8skLXQKwE9
— San Jose Earthquakes (@SJEarthquakes) February 20, 2025
Seattle Sounder FC: Providence
Sleeve Sponsor: Emerald Queen Casino (Home) & Puyallup Tribe (Away)
2024 Season Social Value: $4M | 2024 Season Impressions: 179M | Total Followers: 1.73M
Sporting Kansas City: Compass Minerals
2024 Season Social Value: $1.82M | 2024 Season Impressions: 94.3M | Total Followers: 952K
More than a uniform. It's a statement. pic.twitter.com/nnURAOvn0Y
— Sporting Kansas City (@SportingKC) February 14, 2025
St. Louis CITY SC: Purina
Sleeve Sponsor: BJC Health
2024 Season Social Value: $3.58M | 2024 Season Impressions: 115M | Total Followers: 516K
Toronto FC: BMO
Sleeve Sponsor: LG
2024 Season Social Value: $2.56M | 2024 Season Impressions: 88.8M | Total Followers: 1.17M
Love being back in all Red❤️
— Toronto FC (@TorontoFC) February 14, 2025
New kits available at https://t.co/6oPDrbGgQq and Real Sports Apparel. pic.twitter.com/H5WK2xVd88
Vancouver Whitecaps FC: Telus
The MLS continues to build on the long tradition of front-of-kit sponsorship in soccer, making these partners not just a sponsor, but an integral part of that team’s branding.
Photo Credit: @charlottefc
