On-uniform sponsorship has continued to grow, migrating from international football to most major North American sports league, including the NHL. Starting in 2021, the NHL allowed teams to sell helmet sponsorships, and shortly after in 2022, teams were able to take the ice with jersey patch partners too.
Most NHL teams have taken advantage of this partnership opportunity, and many teams have one or more sponsor logos on their home jerseys and/or away jerseys. For the 2026/27 season, these are each NHL team’s jersey patch sponsor.
Kuzy's ready for the Loudest House pic.twitter.com/YTTPJQLuXl
— Carolina Hurricanes (@Canes) March 10, 2024
Say it with us... IT'S OFFICIALLY GAME DAY ‼️#TimeToHunt pic.twitter.com/NQbVBFMMCx
— Florida Panthers (@FlaPanthers) October 12, 2023
‼️ mood of all moods ‼️ pic.twitter.com/uQabZQmZpz
— LA Kings (@LAKings) February 11, 2024
For the next generation.
— LA Kings (@LAKings) September 9, 2024
We are proud to announce Iron Bow as our Official Away Jersey Partner.
Full release 📲📰 https://t.co/FPl2qSk3Fi#GoKingsGo pic.twitter.com/zaVw29MTLU
WIN IN MOTOR CITY! pic.twitter.com/r9LbcpAnZF
— Pittsburgh Penguins (@penguins) September 30, 2025
off to a good start!
— Seattle Kraken (@SeattleKraken) January 19, 2024
keep it going tho! 😤 pic.twitter.com/fcFPK7ufqM
Holmsome 💙 pic.twitter.com/SOGftqbiq6
— Toronto Maple Leafs (@MapleLeafs) February 23, 2024
That time of the week again...📱‼️ https://t.co/e3vllwVdiY
— Utah Mammoth (@utahmammoth) October 7, 2026
Game day in the Big Apple. 🍎 ⏰: 4PM MT 📺: Mammoth+, Utah 16, Xfinity 📻: KSL Sports Zone 97.5 FM 📍: Madison Square Garden https://t.co/BOWc3qEWRc
— Utah Mammoth (@utahmammoth) October 4, 2026
NHL jersey patches are now a well-established sponsorship asset, generating extra revenue for teams and delivering prime real estate for partners that’s visible on game days and on social media pretty much every day through the season.
Photo Credit: Boston Bruins Instagram