University of South Florida Athletics has partnered with Zoomph to measure the impact of its social media accounts, benchmark against the collegiate landscape and provide insight into the overall value as college athletics readies for a new era. Working with some of the biggest entities in sports and entertainment, Zoomph’s mission is to measure and value the digital world.

“Social media is essential for engagement, storytelling, and brand growth across all industries. In college athletics, its influence is profound, connecting our programs with fans, recruits, and stakeholders in real-time,” said Michael Kelly, University of South Florida Vice President for Athletics. “Through our partnership with Zoomph, we gain invaluable data and insights that enhance our digital presence and elevate the USF brand. As we continue building a model athletic department for modern times, leveraging this type of cutting-edge analytics and data ensures we maximize every opportunity to grow and compete at the highest level.”

A finalist for Best Digital and SaaS Platform and Best Data & Analytics for Storytelling at the 2025 Sports Technology Awards, Zoomph equips the department with in-depth reports to measure both owned and earned social media performance across all programs. Custom benchmark reports further compare the program’s social performance against competitors, offering valuable insights into individual accounts’ success and overall social value generated.

“Zoomph provides us with a comprehensive view of our brand’s social performance, allowing us to measure our impact against both our conference peers and the nation’s top programs,” said Carl Schmid, Associate Athletic Director for Branding & Digital Strategy. “By leveraging this data, we can refine our social strategy and content approach to strengthen our position in the ever-evolving college athletics landscape. Additionally, Zoomph allows us to equip our coaches with key insights into how their programs rank on social media, an increasingly vital factor, when competing for top talent on the recruiting trail. Social and digital content have never been more influential, shaping public perception and driving brand value. As revenue generation comes to the forefront in the college athletics landscape, Zoomph will help us unlock new monetization opportunities through our digital channels, opening doors that may not have been previously explored.”

Zoomph provides a clearer picture of the Bulls’ digital successes this year, highlighting key moments across multiple sports.

As the volleyball team secured key wins over No. 10 Florida and Ohio State early in the season, they also generated over 582,000 impressions and 39,000 engagements on social media, ranking them among the Top 20 power conference teams from September 6-10. They closed out the season winning their 10th regular-season conference title, earning 248,000+ impressions and 17,000+ engagements from November 15-18, a performance that would place them among the Top 25 power conference programs.

The Hawai’i Bowl overtime thriller drew 1.9 million viewers, a 104% increase over the previous year. The Bulls capped off their season hoisting another trophy making them one of fifteen teams in the country to win back-to-back bowl games. On social media, the team generated 2.3 million impressions and 97,000+ engagements, ranking the Bulls among the Top 20 power conference teams from December 23-26.

Meanwhile, the women’s lacrosse team has made an immediate impact in its inaugural season, amassing over 1.2 million impressions, 75,000+ engagements the month of February, outpacing traditional power programs.

The partnership positions South Florida among the first universities nationwide to leverage Zoomph’s capabilities, joining schools from the SEC, Big Ten, Big 12 and ACC.

“Our partnership with the University of South Florida reflects their deep commitment to elevating their athletics department and prioritizing the success of every program and their student athletes,” said Zoomph CEO and Co-Founder, Amir Zonozi. “By investing in innovation and performance strategies comparable to Power 4 schools, South Florida is proving that they are focused on competing at the highest level on and off the field. At Zoomph, we’re proud to contribute to their mission and amplify their impact.”

About USF Athletics 

USF Athletics sponsors 21 varsity teams, with 20 competing at the NCAA Division I level in the American Athletic Conference, including the recent additions of women’s lacrosse and women’s beach volleyball. The Bulls’ athletic program, founded in 1965, is in its 59th season.
 
Nearly 500 student-athletes train and compete in the Tampa General Hospital Athletics District on the east end of USF’s Tampa campus. The Bulls have won 151 conference titles across 16 sports, with 81 men’s championships and 70 women’s championships. Men’s tennis and men’s soccer lead with 20 titles each, while women’s programs have been headlined by women’s tennis (14) and volleyball (13). Since joining the American Athletic Conference in 2013, USF has secured 34 conference team titles.
 
Academically, USF student-athletes have achieved a program-record 20 consecutive semesters with a combined GPA of 3.0 or above as of fall 2024. Since 2015, more than 750 Bulls have earned their degrees.

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