31 Oct Every WNBA Team’s Most Valuable Social Post of 2025
The 2025 WNBA season wasn’t just record-setting on the court — it was a breakout year across digital platforms. From emotional storytelling to sponsor integrations that felt authentic to each team’s identity, organizations across the league created content that turned attention into measurable value.
Zoomph, in collaboration with STN Digital, unveiled the 2025 WNBA Season Social Rankings, highlighting which teams drove the most impact on social media. Together, Zoomph and STN Digital combined creative strategy with advanced data analytics to evaluate fan engagement, brand growth, and social media ROI across the league.
As part of this analysis, Zoomph examined each team’s top-performing post to uncover the content formats, platforms, and storytelling approaches driving the most value in women’s sports today.
Download the 2025 WNBA Social Media Report here
No team captured the cultural moment like the Indiana Fever. Their top-performing YouTube video racked up $733,594 in total social value, the most valuable post in the entire league. Long-form video proved its dominance, leveraging YouTube’s recommendation engine and Fever’s star power to engage fans beyond traditional highlights.
The Fever’s success underscores how episodic, platform-native storytelling can deliver sustained audience engagement — making it a goldmine for brands seeking deeper narrative alignment rather than quick impressions.
The Sparks’ video post was the top Facebook performer league-wide, generating $201,254 in social value. What elevated it further was the $51,000+ in sponsor exposure — split between Albert Financial ($26,159) and Tissot ($24,945).
This was a masterclass in visual brand integration. The video seamlessly showcased both partners within compelling creative, proving that sponsor logos in emotionally resonant content outperform traditional placements. It’s the model for turning branded storytelling into measurable impact.
— New York Liberty (@nyliberty) June 1, 2025
Sometimes, less is more. The Liberty’s most valuable post wasn’t a video or a photo — it was a simple quote tweet worth $166,282. That authenticity, amplified by fans and media, shows how timing and emotion can outweigh production budgets.
This post proved that “micro-moments” can become macro-value, especially when tied to real-time storylines. For sponsors, that means aligning with teams that own the conversation even outside the highlight reel.
The Dream’s top-performing Instagram Reel — worth $108,839 — demonstrated the power of short-form storytelling. The content wasn’t built for virality; it was built for connection — relatable, energetic, and visually clean.
Instagram remains one of the most lucrative formats for the WNBA, especially when teams tap into local culture and player personality. For brands, this is where community-driven engagement meets premium visibility.
The Wings cracked six figures with $100,028 in total value, fueled by clean sponsor visibility for AT&T ($4,956) and American Airlines ($3,119). The integration felt natural — both brands embedded into a fast, cinematic video reel.
It’s proof that subtle sponsor integration within short-form video delivers both aesthetic appeal and tangible ROI. When creative and partnership teams work in sync, fans don’t scroll past — they engage longer.
FIRST GAMEDAY AS A LYNX. 🤩 pic.twitter.com/lNSfpGpe6j
— Minnesota Lynx (@minnesotalynx) August 6, 2025
The Lynx delivered $95,969 in total value through a single photo post — and over $50,000 of that came from sponsor exposure: Michelob ULTRA ($41,494) and Christian Dior ($9,352).
This post embodied lifestyle-driven sports marketing. For Michelob ULTRA, the association with performance and celebration was seamless. For Dior, it represented the expanding intersection of fashion and women’s sports. The takeaway: elevated visuals and aesthetic storytelling create luxury-level brand resonance.
Even in their inaugural season, the Valkyries made an impression — a $55,844 one, to be exact. The Instagram Reel blended high-end creative with emotional storytelling, supported by AT&T ($8,551) and Delta Airlines ($3,189).
This shows how a clear brand identity and early creative investment can set the tone for sponsor relationships. The Valkyries are already positioning themselves as a digitally native franchise ready to deliver long-term partnership value.
The Sky proved that even static content can shine when done right. Their Facebook graphic drove $56,334 in social value, including $15,000+ in sponsor exposure for University of Chicago Medical Center ($10,936) and Pure Fuel ($4,424).
Strong branding and clean visual hierarchy made the partners instantly recognizable, demonstrating that well-executed static assets can still be high-performing when brand presence feels purposeful, not forced.
The Aces continued their off-court championship streak with a Facebook video earning $47,989 in value. Their success reinforces that video storytelling tied to team identity drives lasting engagement — especially for brands looking to connect with repeat champions and market leaders.
The Aces’ consistent creative tone has turned their feed into a digital brand itself — a platform sponsors can trust to deliver.
Did NOT see this coming 🫢 pic.twitter.com/wk2aFEMtbd
— Seattle Storm (@seattlestorm) August 6, 2025
The Storm’s most valuable post, a video on X worth $39,868, gave Symetra Financial ($3,282) meaningful exposure. Symetra’s long-standing partnership with the Storm benefits from consistent, authentic integration — proof that longevity breeds equity.
In a social landscape obsessed with “new,” this partnership shows how sustained storytelling compounds brand trust and visibility.
The Sun’s top Facebook post — a video worth $30,030 — integrated AT&T ($4,517) branding within an uplifting piece of team storytelling. This demonstrates the ongoing strength of mid-length, narrative video on Facebook, particularly when sponsor visibility complements the message.
This week a hot new bombshell has entered the villa pic.twitter.com/A7OmU7KULk
— Phoenix Mercury (@PhoenixMercury) July 8, 2025
The Mercury’s best post brought in $60,761 in social value through powerful photography. Their visual identity remains one of the league’s strongest, balancing legacy storytelling with modern digital tone. The consistent visual language across posts creates brand familiarity that sponsors can reliably align with.
Your May 2025 @WNBA Rookie of the Month pic.twitter.com/TXgA4kugSV
— Washington Mystics (@WashMystics) June 4, 2025
The Mystics’ top post delivered $13,643 in value, built around local storytelling and community-driven engagement. While smaller in scale, their strategy showcases the opportunity for emerging digital voices to build sustainable brand ecosystems through consistent tone and storytelling.
The single most valuable WNBA social post of the 2025 regular season didn’t come from a team — it came from the league itself.
A viral Facebook Reel featuring Sanaa Lathan in the building for Wings–Sparks earned an impressive $741,941 in social value, powered by over 19 million projected impressions and 564,000 engagements.
This post perfectly captured the league’s evolving social strategy — combining celebrity crossover appeal, in-game excitement, and platform-native storytelling to reach audiences well beyond core basketball fans.
With an engagement rate of 2.95% and 27% follower interaction, the content exemplifies how the WNBA’s official channels are driving cultural connection and commercial value simultaneously. The Reel’s tone and timing tapped into pop culture and fandom energy, illustrating that when the league amplifies authentic moments, fans — and brands — respond in kind.
This league-owned content reinforces the power of celebrity association and lifestyle storytelling as cornerstones of the WNBA’s broader social success. The result: not just visibility, but measurable impact — transforming attention into nearly three-quarters of a million dollars in value.
The 2025 WNBA season made one thing clear — video ruled the league’s digital landscape. Of the 12 team posts analyzed, two-thirds were video, spanning YouTube, Instagram Reels, Facebook, and X. While long-form storytelling on YouTube (Indiana Fever) and cinematic Reels on Instagram (Dream, Wings, Valkyries) drove massive engagement, authentic production posts on X (Liberty, Lynx) reminded us that timing and tone can still outperform polish.
Quick Takeaways:
8 of 12 top posts were video, generating the highest total value across all formats.
Facebook (4 posts) led in sponsor integration and mid-length storytelling.
Instagram (3 Reels) excelled in short-form, personality-driven content.
X (4 posts) thrived on emotional, real-time connection — even with simple quotes or photos.
YouTube (1 post) delivered the league’s top performer — Indiana Fever’s $733K long-form hit.
Static posts still matter — when branding is clean and context is strong (Chicago Sky, Liberty).
Bottom line: Video drives the value, but authenticity drives the share.
From the Fever’s YouTube dominance to the Lynx’s fashion crossover and the Sparks’ brand integrations, 2025 reaffirmed that format matters — but authenticity converts. Video still leads, but emotion, identity, and smart sponsor placement define the next generation of value creation in women’s sports.
At Zoomph, we’re proud to help teams and partners measure what truly matters: attention that drives impact.
