18 Feb

Winter Olympics Explode On TikTok: How Athletes Drive Value for Olympic Partners

With just half a year between the end of the Tokyo Summer Olympics and the start of the Beijing Winter Olympics, fans seem to be experiencing some Olympic fatigue. TV ratings are down almost 50% from PyeongChang, few Olympics-related hashtags are trending (at least for...

16:35 / Data & Insights / SJ Hyman

18 Oct

ESPN and TNT Kick off the 2021 NHL Season with Big Numbers Through Social

Overview For the first time in over a decade, the NHL season premiered on a channel not named NBC in the U.S. On the heels of a pair of blockbuster 7-year licensing agreements, NHL hockey made its 16-year return to ESPN on October 13th and its...

17:07 / Data & Insights / SJ Hyman