20 May Chargers Head the League in another Iconic Schedule Release Video
Schedule release day has become a major creative showcase for NFL teams—and in 2025, social media and content teams once again raised the bar. What used to be a simple calendar drop is now a viral battleground full of memes, guest stars, and pop culture references.
Based on total views across official team social media accounts as of May 15, 2025 (1:00 PM ET), these were the top five most-watched NFL schedule release videos this year:
1. Los Angeles Chargers — 17.2M views
The Chargers took a pixelated leap into the blocky world of Minecraft—a nod to the franchise’s massive popularity and the upcoming Minecraft movie. The entire video was created in-house and cleverly skewered each of their 2025 opponents with custom-built jabs and Easter eggs. Fans appreciated the humor, originality, and attention to detail, launching it to the top of the charts.
should we REALLY make our schedule release video in minecraft?
— Los Angeles Chargers (@chargers) May 15, 2025
yes yes yesyes
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yes yes yesyes pic.twitter.com/gxk31Dql5L
2. Jacksonville Jaguars — 6.1M views
Capitalizing on a viral trend, the Jaguars featured safety Ashton Hall detailing his daily routine—TikTok style. The video gave fans a witty minute-by-minute “in the life” of Hall, leading up the an 8:00 pm time mark at which time the schedule was shown. The relatable, casual tone resonated with viewers, quickly making it one of the year’s top performers.
schedule release routine @Dream_Finders | #DUUUVAL
— Jacksonville Jaguars (@Jaguars) May 15, 2025
3. Buffalo Bills — 4.78M views
The Bills had fans doing a double-take with a clever play on the “AI” craze. Focusing on a Powered by AI lead-up, many assumed the release was generated by artificial intelligence—but instead, it starred NBA legend Allen Iverson himself. The twist was unexpected, hilarious, and vintage Bills social media magic.
New England Patriots — 3.45M views
The Patriots leaned into their roots and internet culture with a parody of an “emergency press conference”—a format popularized by Barstool Sports founder and die-hard Patriots fan Dave Portnoy, who also made a cameo. The concept tapped perfectly into Boston fan energy and social media humor, earning it a top spot in viewership.
Emergency Press Conference - 2025 Patriots Schedule@stoolpresidente | @barstoolsports pic.twitter.com/xLOzAdpEvD
— New England Patriots (@Patriots) May 15, 2025
5. Los Angeles Rams — 3.4M views
The Rams took a polished approach with a mock news segment hosted by actress Brenda Song, bringing Hollywood flair to their schedule announcement. With slick visuals and studio-quality presentation, the Rams reminded everyone they’re playing in the entertainment capital—and they know it.
BRENDA. KNOWS. BALL.
— Los Angeles Rams (@RamsNFL) May 15, 2025
🚨 Schedule Update '25 with Brenda Song pic.twitter.com/1M4uUDf0dp
From creative themes to cultural references and surprise guest stars, these schedule release videos prove NFL content teams are in a league of their own. As each year brings more innovation, fans now eagerly await schedule release day not just for the matchups—but for the content.
Who’ll top the charts in 2026? One thing’s for sure: the bar has been set high.
