Eagles and Chiefs Social Media Triumph to Big Championship Matchup
This Sunday, the Philadelphia Eagles and Kansas City Chiefs will meet up in New Orleans with everything on the line to take home the Lombardi Trophy. A rematch of Super Bowl LVII two years ago, there is a heavy focus on this year’s game and whether Jalen Hurts and the Eagles can redeem themselves or if Patrick Mahomes and the Chiefs will win their 3rd straight championship, a feat that hasn’t been done since 1965-1967.
While we can’t predict what will happen on the field Sunday, we can look at how these two teams matched up this season on social. As you’d expect from a team that calls Philly, one of the most pattionate sports cities, home and another with one of the most marketable athletes in the world, these two teams rank amongst the top in almost every category on social media. Let’s dive into how they stacked up this season.
All metrics are sourced from X, Instagram, Facebook, and YouTube during the 2024/25 Regular Season (9/5/2024 12:00 am ET – 11/5/2025 11:59 pm ET).
Philadelphia Eagles
Impressions: 3rd (1,264,55,369)
Engagement Rate: 2nd (4.97%)
Social Value: 1st ($65,984,890)
During the 2024/25 regular season, the Philadelphia Eagles have proven to be a powerhouse on social media, achieving impressive metrics across all their platforms, including X, Instagram, Facebook, and YouTube. Ranking 3rd in impressions with a staggering 1.26 billion, the Eagles’ content reached a massive audience. Their engagement rate also stands out, securing the 2nd spot with a strong 4.97%, showing the love and enthusiasm from the city of brotherly love that all sports fans know to be.
But it’s their social value that truly sets them apart, clinching the top spot with an incredible $65.98 million. This demonstrates not only the Eagles’ remarkable ability to generate attention but also to position it to provide value for the team and their sponsors.
Most Valuable Social Post:
This YouTube Short captured a breathtaking moment as a live eagle soared above Lincoln Financial Field following the National Anthem before Philadelphia’s November 14th win over Washington. The video amassed 28.9M views and generated an astounding $7.37M in social value, with remixes spreading across YouTube Shorts. Not only did this video generate the highest social value and most views for a single post among all teams during the 2024 NFL season, but it also outperformed every post published by the NFL league accounts.
Kansas City Chiefs
Impressions: 1st (1,388,697,020)
Engagement Rate: 3rd (4.82%)
Social Value: 3rd ($53,589,689)
The Chiefs are back to try for a three-peat, and this also isn’t the first time we’ve seen them topping leaderboards on social in the NFL. The Kansas City Chiefs have dominated the social media landscape during the 2024/25 regular season, leading the league in impressions with an outstanding 1.39 billion. This remarkable reach places them at the top of the rankings, solidifying their strong online presence, driven by the global recognition of Quartberack Patrick Mahomes and the Taylor Swift boost the Chiefs have received since she started dating Tight End Travis Kelce.
Their engagement rate also reflects Chiefs Kingdom loyalty and interaction, securing third place with a solid 4.82%. Their social value ranks third overall at $53.59 million, which underscores the Chiefs’ consistent ability to translate their digital influence into significant financial returns, reinforcing their status as a major force both on and off the field.
Most Valuable Social Post
Mic’d-up sideline footage always resonates with fans, but when it features one of the NFL’s biggest stars debating mac and cheese noodle preferences, it has viral potential. Like the Eagles, the Chiefs’ top social post of the 2024 regular season was a YouTube Short – highlighting the impact of vertical video. The post racked up 2.2M views and generated $667,302 in social value.
Conclusion
There can only be one winner in this big match-up, but if these social powerhouses play on Sunday as closely as they were this season on social, we will be in for a classic. Both teams shined on social this season, engaging fans all season long and converting attention into value, driving home that content is king.
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