Reston, VA – Zoomph is excited to welcome Dan LaTorraca as the company’s new Director of Marketing, effective Friday, November 1, 2024.
Dan joins Zoomph after spending the past 14 years building and cementing his footprint in the sports business industry, serving multiple roles between the Carolina Panthers, BSE Global (Brooklyn Nets, New York Islanders, Barclays Center, NYCB Live, and Brooklyn Boxing), and most recently the Carolina Hurricanes, where he was the Vice President of Marketing & Brand Strategy.
With the experience that backs it up, Dan is a seasoned veteran in the industry who will bring transformative perspectives to Zoomph’s marketing initiatives and strategy, as he has spent over a decade on the user side of Zoomph and understands the value Zoomph’s platform and insights bring to the landscape of sports social and partnerships.
“I’m thrilled to step into this new chapter of my career with Zoomph. As a long-time user of the platform, I’ve seen firsthand its incredible power in social media and broadcast analytics”, says LaTorraca. “I can’t wait to share my insights and help others harness this tool to create meaningful connections with their audiences.”
Dan’s start comes at an exciting time for Zoomph, as just this past summer Zoommph released its revamped broadcast measurement tool, providing the industry with a best-in-market one-stop platform for both social media and broadcast measurement, to assess content performance and brand partner evaluation.
“We’re thrilled to welcome Dan to our team. It’s been a pleasure getting to know Dan for several years and witnessing his impactful work as a power user of Zoomph with the Carolina Hurricanes, I’m confident that his expertise and vision will elevate our brand”, says Amir Zonozi, CEO of Zoomph. “Dan’s insights as a thought leader in the sports business landscape will be invaluable as we continue to innovate and drive success for our clients.”
About Zoomph
Zoomph empowers brands, agencies, and rights holders, across sports and entertainment with impactful social media, broadcast, partnership, and audience data. Zoomph partners with organizations and brands across sports and esports, including the Golden State Warriors, New York Giants, NASCAR, Angel City FC, and DUDE Wipes. For more information, visit Zoomph.com.
