Zoomph’s Enhanced Broadcast Tool Elevates Sports Viewership & Partnership Measurement
Reston, VA – Zoomph is thrilled to announce the release of the new and improved Zoomph Broadcast, an updated dashboard and reporting tool for analyzing sports viewership and partnerships. Zoomph is taking broadcast measurement to the next level with industry-leading speed and accuracy, giving customers quick and easy access to all critical broadcast metrics for efficient decision-making to drive impactful results.
“The updated broadcast tool is a game-changer for the industry,” said Nick Cronin, Chief Product Officer & Co-Founder. “Our customers can now access in-depth, real-time insights to elevate their sports media strategies.”
The streamlined dashboard offers a concise overview of industry-valued audience data within 48 hours, including Average Viewership, Unique Reach, Peak Viewership, and Average Length of Tune. This data is sourced from 40M devices in 32M households using trusted partners like LG Ad Solutions, Xperi TiVo, and Guideline.
“Providing accurate and timely data is at the core of what we do,” said Andrew Descovich, Director of Media Strategy. “With this update, our users can quickly understand TV audience behaviors and optimize their content and partnerships.”
The broadcast dashboard also maps out minute-to-minute, day-to-day, or month-to-month viewership over time and breaks down market reach with a heat map. Plus, a game-by-game breakdown allows brands and right holders to quickly click into insights for a specific event.
Zoomph’s broadcast tool also features a revamped partner reporting tab. With Zoomph’s state-of-the-art Logo AI detection technology, brands and rights holders can easily track and report on partnership performance for specific broadcasts or across an entire season. Leveraging metrics like Media Value, Brand Value, Impressions, and Duration, customers can clearly evaluate their partnerships and strategize in real-time.
Zoomph Broadcast Key Updates:
- Enhanced Visualization: Improved dashboard for easy access to crucial metrics.
- Fast Data: Audience data available within 48 hours.
- Comprehensive Metrics: Average Viewership, Unique Reach, Peak Viewership, and Average Length of Tune.
- Viewership Mapping: Minute-to-minute, day-to-day, or month-to-month viewership trends.
- Market Reach Breakdown: Detailed heat map showing market reach.
- Game-by-Game Insights: Quick access to specific event data.
- Partner Reporting Tab: State-of-the-art Logo AI detection for tracking partnership performance.
- Advanced Partnership Metrics: Media Value, Brand Value, Impressions, and Duration.
“In today’s rapidly changing sports media landscape, the importance of accurate broadcast and live sports data cannot be overstated,” said Amir Zonozi, CEO & Co-Founder. “This empowers our clients to make data-driven decisions with confidence, ensuring they stay ahead in the competitive sports industry.”
Click here for more information on Zoomph Broadcast.
About Zoomph
Zoomph empowers brands, agencies, and rights holders, across sports and entertainment with impactful social media, broadcast, partnership, and audience data. Zoomph partners with organizations and brands across sports and esports, including the Golden State Warriors, New York Giants, NASCAR, Angel City FC, and DUDE Wipes. For more information, visit Zoomph.com.
Contacts:
Andrew Descovich, Director of Media Strategy: Andrew@zoomph.com
Nick Cronin, Chief Product Officer: Nick@zoomph.com
