ZOOMPH REWIND: A REVIEW BACK TO THE BEST SOCIAL MOMENTS FROM FEBRUARY 21 – MARCH 6
Februrary 21 to March 6 witnessed many thrilling showdowns, announcements, and significant social media moments. If you missed it on our socials, here are the top highlights!
NHL's Outdoor Experience
The NHL’s outdoor games have always been a hit, this season was no exception. The recent OT showdown at MetLife Stadium marked a captivating end to the league’s schedule of outdoor games. The matchup between the New York Rangers and the New York Islanders stole the spotlight, earning the highest engagement across the NHL and the team’s social media.
NFL (Taylor's Version) Recapped
Taylor Swift and the NFL has proven to be a social media sensation. Zoomph’s data revealed that NFL TikToks featuring Taylor Swift reached 333 million views during the season, with a surge of 42% during the playoffs. Despite Swift’s average screen time per broadcast being 50 seconds, NFL TikToks featuring her managed to garner an average of 34 million views per game.
F1's livery reveal
As the Formula 1 season gears up for another thrilling run, all ten teams unveiled their livery looks for 2024. This season’s launches showcased teams’ rebrands, fresh colors, and new sponsors, generating significant buzz across social media.
NWSL Kit Launches
In the world of American football and women’s soccer, the excitement that comes with new seasons extends to the unveiling of fresh team kits. Zoomph’s data tracked the social media engagements surrounding these launches, revealing the teams that experienced the most amount of growth in social engagement.
Rebranding at Bahrain Grand Prix
In Bahrain, the rebranded @visacashapprb had the most social media growth of the grid compared to last year's opening @F1 race weekend.
— Zoomph (@Zoomph) March 5, 2024
RB #BahrainGP social media stats vs. last season:
⬆ 1.45M engagements, up 161%
⬆ 28M impressions, up 36%
⬆ $755K social value, up 51% https://t.co/qZeDPRjt6Q
At the Bahrain Grand Prix, the rebranded Visa Cash App RB team stole the spotlight with impressive social media growth compared to last year’s opening race weekend. This campaign reached 1.45 million engagements, 20 million impressions, and $755,000 in social value, all massive growth numbers from last year.
Philadelphia Eagles' Tribute to jason kelce
The Philadelphia Eagles dedicated their social media platforms to celebrate the legendary player’s contributions to the team. Their posts generated over 82 million impressions and 2.76 million engagements. Comparing Kelce’s retirement announcement to last season’s winning game day averages revealed a 31% increase in engagement, 51% rise in impressions, and got 3.5 times more engagement per post.
