21 Jul Unlock the Power of LinkedIn for B2B Partners: Zoomph Now Tracks LinkedIn Company Page Performance
Zoomph, the leading provider of AI-powered sports sponsorship broadcast, social media, and in-venue analytics, is excited to announce a game-changing new offering: the ability to measure and optimize the performance of LinkedIn Company content.
“B2B sports partnerships require a unique playbook. We’re thrilled to integrate with LinkedIn and unlock performance insights that help rightsholders deliver measurable value to their B2B partners. This is a game-changer for owned page strategy,” says Zoomph CEO and Co-Founder Amir Zonozi.
Sports properties are leveraging LinkedIn to support a wide variety of business growth initiatives, including audience development, sponsored content, premium ticket sales, community foundation support, recruiting, and employee recognition – not to mention fan engagement and marketing communications.
Zoomph’s LinkedIn integration empowers customers to better track, measure, and understand their content and audience, helping sports properties effectively position their company page as premium inventory that can help attract new corporate sponsors and retain existing partnerships.
Customers can now seamlessly combine LinkedIn performance data with existing reporting across social, broadcast, and In-Venue, providing a holistic solution powered by the most reliable data in the industry.
“In today’s dynamic sports landscape, corporate communications and B2B partnerships are more critical than ever,” says Zoomph Co-Founder and Chief Product Officer Nick Cronin.
“We worked directly with LinkedIn and our customers in order to build a strong integration that will help support a platform that has experienced considerable growth in the sports landscape over the last few years.”
Further solidifying its leadership in sports media analytics and sponsorship measurement, Zoomph’s LinkedIn offering brings cutting-edge capabilities specifically designed to elevate B2B marketing and sales strategies.
If you represent a sporty property that aims to take their LinkedIn presence to the next level, Zoomph can help you enhance your content strategy and confidently show ROI on sponsored content. Whether you’re a pro team, league, agency, or media partner, Zoomph delivers the most reliable data, tailored specifically for sports. Contact us to speak with one of our experts.
Zoomph customers can contact their account manager to learn more about our LinkedIn analytics solution.
