12 May The Ultimate Guide To WNBA Jersey Sponsors
The WNBA experienced huge growth across the board in 2024, and brand placement on uniforms is one way brands can get inolved with this booming league as the Caitlin Clark era continues and new stars like Paige Bueckers make their debut in 2025.
Like the NBA, the WNBA sells the jersey patch asset on the upper left corner of their uniform, but WNBA teams also have larger front-of-jersey sponsor placement available under the numbers. With two major placement opportunities on top of the lower back league sponsor, WNBA teams can offer multiple sponsors prime uniform real estate.
For the upcoming season, these are the current jersey patch and front-of-jersey partners for all 13 WNBA teams.
Social media data is based on team X, Instagram, Facebook and YouTube content during the last full regular season (5/14/24 – 9/20/24). Social value is calculated based on impressions, engagements and video views using industry standard CPM, CPE and CPV values. Follower count is combined X, Instagram and Facebook followers at the beginning of the 2025 season.
WNBA Jersey sponsors
Atlanta Dream: CashApp
Chicago Sky: Magellan & UChicago Medicine
Connecticut Sun: Walgreens & Yale NewHaven Health
Dallas Wings: Albert & Girls Empowered By Mavericks (GEM)
Golden State Valkyries: Chase Freedom & Kaiser Permanente
Indiana Fever: Lilly & Salesforce
Las Vegas Aces: Ally & Ring
Los Angeles Sparks: Albert & EquiTrust
Minnesota Lynx: Federated Insurance & Mayo Clinic
New York Liberty: Barclays & Liberty Mutual Insurance
Phoenix Mercury: Flipper’s World & Fry’s Food Stores
Seattle Storm: Symetra & Providence Swedish
Washington Mystics: CarMax
With superstars Caitlin Clark and Angel Reese entering their 2nd seasons, high-profile vets like A’ja Wilson and Breanna Stewart continuing their careers, and big college stars like Paige Bueckers and Haily Van Lith joining the league, the star power of the WNBA and value of uniform assets are set for another big year of growth 2025. Plus, in 2026 the league will add another team in Portland and expand to Canada with the Toronto Tempo, allowing Canadian brands to get in on the WNBA action too.
Recognizing the WNBA’s current popularity and continued growth potential, brands who have been long time backers of the W and new sponsors looking to capitalize on the momentum from last year have found their way on the WNBA player jerseys.
Photo Credit: @weareangelcity
