19 Sep The Ultimate Guide To NHL Helmet Sponsors
Jersey sponsors are prominent across international soccer, the NWSL, WNBA, NBA, MLB and NHL, but the NHL also has helmet sticker sponsors, an additional on-uniform sponsorship opportunity.
The NHLL allowed teams to sell helmet sponsorships in 2021, a year before they allowed jersey partners. Like jersey patches, helmet partners are prominently shown in close shots and replays on broadcasts, as well as social media content with players in uniform.
Three years into this sponsorship program, most of the league has a partner logo on their helmets. For the 2024/25 NHL season, these were the NHL teams with helmet sponsors.
Social media data is based on team Twitter, Instagram, Facebook and YouTube content during the 2023/24 regular season (10/4/24 – 4/17/25). Social value is calculated based on impressions, engagements and video views using industry standard CPM, CPE and CPV values. Follower count is combined Twitter, Instagram and Facebook followers at beginning of 2024/25 season.
NHL helmet sponsors
Boston Bruins: TD Bank
Buffalo Sabres: Trusted Talent (Home) & KeyBank (Away)
Calgary Flames: GameSense (Home) & Telus (Away)
Carolina Hurricanes: First Citizens Bank (Home) & Lenovo (Away)
Chicago Blackhawks: Belle Tire
Colorado Avalanche: Kiewit
Columbus Blue Jackets: Bread Financial (home) & SealMaster (Away)
Dallas Stars: Energy Transfer
— Dallas Stars (@DallasStars) January 25, 2024
Detroit Red Wings: Meijer
Edmonton Oilers: GameSense (home) & Skip The Dishes (Away)
Florida Panthers: Visit Lauderdale
LA Kings: Blue Shield California
Minnesota Wild: Blaze Credit Union (home) & Fortra (Away)
Montreal Canadiens: Bell (Home) & CIBC (Away)
Nashville Predators: Vanderbilt Health (home) & Koorsen Fire & Security (Away)
New Jersey Devils: Prudential
Goodnight to Devils fans and Devils fans only. pic.twitter.com/BgZJqNRkdp
— New Jersey Devils (@NJDevils) November 29, 2023
New York Islanders: Viam
New York Rangers: Benjamin Moore
Time for 3. #LGR pic.twitter.com/8sJCbxE7Z0
— New York Rangers (@NYRangers) April 27, 2024
Ottawa Senators: Betway (Home) & Fullscript (Away)
Phildelphia Flyers: Chevrolet
Pittsburgh Penguins: & MSA Safety (Away)
Seattle Kraken: Amazon (Home) & The Climate Pledge (Away)
St. Louis Blues: BJC HealthCare (Home) & CarShield (Away)
The top line is BUZZIN' 🐝 #stlblues pic.twitter.com/Dr9j9UCbb3
— St. Louis Blues (@StLouisBlues) December 22, 2023
Tampa Bay Lightning: Tampa General Hospital (Home) & Brandt Agriculture (Away)
Toronto Maple Leafs: Oreo
Vancouver Canucks: Next Gen Energy
Utah Mammoth: Filevine
😮💨😮💨😮💨#TusksUp | @filevine pic.twitter.com/utvzS55Hah
— Utah Mammoth (@utahmammoth) September 9, 2025
Vegas Golden Nights: Credit One Bank (Home) & Naqvi Injury Law (Away)
Washington capitals: Capital One
Winnipeg Jets: Bell
All 32 NHL teams have at least one helmet sticker sponsor, proving just how popular and productive the asset is for teams and partners. 100% participation for a uniform assets four years into NHL helmet sponsorships proves just how successful the placement is leaguewide.
Photo Credit: @StLouisBlues Twitter
