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New 2024 NWSL Team Kits Ranked By Fan Engagement

March 15, 2024 | by

This offseason, all 14 NWSL teams and Nike launched new home and away jerseys for the 2024 National Women’s Soccer League season. On February 27th,Teams revealed their new jerseys on social media, getting an instant reaction from fans. 

Combining all team and NWSL uniform content that day, the league generated 12.6 million impressions, 300 thousand engagements and $231 thousand in social value in one day. This season the league revealed all the new uniforms on the same day and also made news by getting rid of white shorts to better accommodate female athletes. Compared to last season’s new jersey launches, which were spread out over several weeks, impressions were up 46%, engagement was up 22% and social value was up 31%. This exposure is not only good marketing for the league and teams ahead of season kickoff, but gives an offseason boost to brands like NWSL sleeve sponsor Ally and club front-of-kit partners. 

Ranked by fan engagement on team and NWSL jersey content, here’s a team-by-team ranking of every new jersey based on social media performance.

Source: All team content and NWSL specific team kit posts (X, IG, FB, YT) on day of launch 2/27/24 12:00AM ET – 11:59PM ET

San Diego Wave FC 

Sponsor: Kaiser Permanente | 53.9K engagements | 1.82M impressions | $38K social value 
The San Diego Wave made a huge splash with their colorful new kits. San Diego is one of the newest NWSL teams, but were the top team on social media during the 2023 season according to Zoomph. All the hype around the jerseys also translated to sales, as according to their VP and Head of Marketing Justyne Freud, the two new kits had over six figures in sales on launch day, a 575% increase compared to 2023’s launch day sales.

Portland Thorns FC

Sponsor: Providence | 40.4K engagements | 743K impressions | $21K social value 
The Portland Thorns are another popular NWSL team with one of the biggest social media followings in the league. They revealed two very different color ways for their new secondary and primary kits. With an established fan base and stars like 2023 Golden Boot winner Sophia Smith wearing these looks, they’ll be sure to get some good exposure this season.

Seattle Reign FC

Sponsor: Black Future Co-op Fund | 32.1K engagements | 1.74M impressions | $28.6K social value 
With a new name comes a new look, and the rebranded OL Reign’s debut of their first Seattle Reign FC kits was met with a lot of positive fan engagement. Their launch focused on their primary kit, the deep blue Reflection Kit featuring the reimagined crest.

Angel City FC

Sponsor: Doordash | 31.5K engagements | 1M impressions | $21.1K social value 
Angel City FC has made a big impact on the NWSL in their few years as a franchise, showcasing the power of women’s sports and inspiring other expansion teams with their immediate success. The Sol jersey in their signature pale pink was coupled with an additional darker Moonlight kit, a showcase of both team colors for what’s sure to be another big season in LA.

Utah Royals FC

Sponsor: America First Credit Union | 28.1K engagements | 888K impressions | $17.4K social value 
The NWSL is headed back to Utah! In their re-launch as a franchise, Utah Royals FC also revamped their look. The Royals will be rocking a blue look away and eye-catching yellow look at home.

Washington Spirit

Sponsor: CVS Health | 19.8K engagements | 1.37M impressions | $20K social value 
The Washington Spirit are in the process of a full rebrand, set to be complete in 2025, but for now they unveiled new color ways for the 2024 season. Last year’s black and white color pallet is now black and yellow, featuring front-of-kit sponsor CVS Health and their new sleeve sponsor SNICKERS.

Orlando Pride

Sponsor: Orlando Health | 19.1K engagements | 651K impressions | $12.9K social value 
The Orlando Pride also went big and bold for 2024, inspired by Florida oranges for their home kit and sticking with their purple team color for their secondary. Based solely on the NWSL’s posts, the Orlando Pride’s jersey earned the most engagement on NWSL accounts, indicating positive sentiment from the wider NWSL fan base.

KC Current

Sponsor: United Way | 17.2K engagements | 520K impressions | $10.8K social value 
The KC Current wanted to make sure they looked good for the first season in CPKC Stadium, the first ever stadium built specifically for women’s sports. With tons of attention on this historic stadium, expect lots of exposure for the KC Current and their jerseys this season.

Racing Louisville FC

Sponsor: GE Appliances | 14.2K engagements | 970K impressions | $14.7K social value 
Racing Louisville loves leaning into it’s cities history, particularly the Kentucky Derby. In previous year’s the mint julep inspired their jersey, but this year they played off of the jockey look for their home kit. For away games, they’ll wear a more subtle black jersey.

Houston Dash

Sponsor: MD Anderson Cancer Center | 9.2K engagements | 783K impressions | $10.8K social value 
The Houston Dash are celebrating their 10th anniversary with a primary kit in their signature orange. Their secondary jersey, called “Space City Blue,” pays homage to Houston’s historic and current connection to space exploration and innovation.

Gotham FC*

Sponsor: CarMax | 9.1K engagements | 1M impressions | $18.3K social value
*Gotham FC has public Instagram engagement hidden, so data is not a complete reflection of their performance
The reigning NWSL champions are looking to repeat in 2024, and added tons of star power to their roster in the offseason. As they start their new campaign, Gotham FC will be wearing a home look inspired by the NYC skyline and a paler gradient jersey for games on the road.

Bay FC

Sponsor: Sutter Health | 9K engagements | 259K impressions | $5.4K social value
In their inaugural season Bay FC kept kits simple, establishing their colors and crest to build their brand in 2024. Although their still growing their following on social media, just looking at NWSL posts about new kits, Bay FC ranked 5th among the league.

NC Courage

Sponsor: Merz Aesthetics | 8.3K engagements | 362K impressions | $6.6K social value
The North Carolina courage unveiled an angular blue home kit and eye-catching pink away jersey for the new season. With these two looks, the NC Courage took a bolder, brighter approach for their 2024 style.

Chicago Red Stars

Sponsor: Wintrust | 7.5K engagements | 339K impressions | $5.5K social value
The Chicago Red Stars new jerseys also featured a new front-of-kit partner, Wintrust. This season, the Red Stars will be wearing two blue looks referencing the colors, people and cultures of Chicago


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