Long before other other sports began following suit, football/soccer was the pioneer in adding sponsorship to jerseys, and Major League Soccer has continued that tradition, years ahead of the other North American leagues that now have uniform sponsors.

Like international football, front-of-kit logo placement for MLS teams is one of the most lucrative assets for brands and teams. Kits are visible on social media, live broadcasts, in-person and on the merchandise fans buy. MLS also makes a big deal of their kits and even has a Jersey Week ahead of each new season for every team to debut new designs. 

On top of the primary partners featured on the front, every single MLS jersey also has an Apple TV logo patch on their left sleeve, promoting their exclusive MLS Season Pass streaming partner.