17 Mar The Ultimate Guide To MLB Jersey Patch Sponsors
With increasingly rare sponsorship space available as teams add to their partner rosters season after season, brands and rights-holders are always looking for the next big trend to maximize value and exposure. For MLB most recently, it’s jersey patches.
In the latest collective bargaining agreement MLB agreed to allow teams to sell sponsor logo placement on uniforms. The new jersey real estate follows the lead of the NHL, who followed the lead of the NBA, who followed the lead of MLS, who followed the lead of international football.
MLB opted for sleeve placement, an optimal spot given batters’ and pitchers’ stances. These brands will receive visibility both during traditional game broadcasts and via social media pictures and video.
Social media data is based on team Twitter, Instagram, Facebook and YouTube content during the latest full regular season. Social value is calculated based on impressions, engagements and video views using industry standard CPM, CPE and CPV values. Follower count is combined Twitter, Instagram and Facebook followers.
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Arizona Diamondbacks: Avnet
FIRED UP. 😤 pic.twitter.com/BM7yXP1ByV
— Arizona Diamondbacks (@Dbacks) April 22, 2023
Arizona also went local, adding Avnet to their sleeves for 2023 and beyond. The Arizona-based global tech company will be a brand new partner for the Diamondbacks. Avnet couldn’t have joined at a better time, just before the Diamondbacks went to the World Series that season.
Athletics: Las Vegas (LVCVA)
As the Athletics wait for their new stadium to be built, they’re paying homage to their future home with their jersey patch partner: Las Vegas Convention and Visitors Authority (LVCVA). The simple Las Vegas jersey patch will sit on the left sleeve, complimenting their right sleeve patch that showcases their temporary home, Sacramento.
Atlanta Braves: QUIKRETE
Another midseason addition in 2023, the Braves named Atlanta-based cement manufacturer QUIKRETE as their jersey patch partner. Striking a five-year deal, QUIKRETE’s investing in a franchise with proven sustained success. On social media the Braves are consistently one of the few teams that can hit 1 billion impressions during the regular season.
Baltimore Orioles: T. Rowe Price
A look at our updated threads. pic.twitter.com/pyQZPxJfvk
— Baltimore Orioles (@Orioles) June 10, 2024
Baltimore-based wealth management company T. Rowe Price will now be featured on Baltimore Orioles jersey sleeves, continuing the trend of adding jersey patch partners with regional roots. Since the jersey patch deals began, the Orioles have been one of the most fun young MLB teams to watch.
Boston Red Sox: MassMutual
A new look on a classic jersey! pic.twitter.com/xM3YsBmtxG
— Red Sox (@RedSox) December 1, 2022
In November of 2022 one of the biggest teams in the league took advantage of the jersey patch sponsor placement. In a 10-year deal reportedly worth $17 million a year, the Boston Red Sox sold a spot on their iconic uniforms to MassMutual, a Massachusetts-based insurance company.
Chicago Cubs: Motorola
Toward the end of the 2024 season Motorola signed a second MLB jersey patch deal with the Chicago Cubs, a storied franchise with a large midwestern fan base. For the patch, Motorola changed the color of the logo to match the Cubs classic uniforms.
Chicago White Sox: CME Group
Ahead of 2026 spring training and the regular season the Chicago White Sox signed a jersey patch deal with CME Group, a leading derivative marketplace based in Chicago. The coloring of the logo will be adjusted for home, away and alternate jerseys.
Cincinnati Reds: Kroger
Fierce 😤 pic.twitter.com/DjEdGaLPMf
— Cincinnati Reds (@Reds) February 24, 2023
In the NL Central, the Reds signed a reported $5 million/year partnership with Kroger shortly before 2023’s Spring Training began. Working with the Cincinnati-based grocery chain, the Reds followed the lead of other teams that partnered with locally relevant brands. Kroger was already a longtime sponsor of the Reds, so this jersey patch builds on that preexisting relationship for additional exposure.
Cleveland Guardians: Marathon
The Cleveland Guardians chose Marathon as their jersey patch partner, debuting the gas station retailer’s patch the week of 4th of July festivities during the 2023 season. The team officially rebranded as the Guardians the year before, making Marathon part of their new look relatively early.
Colorado Rockies: York Space Systems
Midway through the 2025 season the Colorado Rockies debuted York Space Systems on their jersey sleeves. Looking towards the future of the franchise, the Denver-based aerospace and defense technology company will be the Rockies jersey patch partner through the 2030 season.
Detroit Tigers: Meijer
A couple of months into the 2023 season the Detroit Tigers announced grocery chain Meijer, another iconic Michigan brand, would be their official jersey patch partner, changing their logo color to match the Tigers home and away uniforms.
Houston Astros: Occidental Petroleum (Oxy)
Today, we announced an expansion of our partnership with @WeAreOxy to become our official jersey partner for the next seven seasons. pic.twitter.com/trDma0um7W
— Houston Astros (@astros) February 9, 2023
The 2-time World Series champions also stuck with an existing, locally based sponsor for their jersey patch, formally announcing a 7-year deal with Oxy Energy in February of 2023. The Astros are a consistently dominate force in the AL West and a solid bet for a brand looking to work with a team that will likely make the postseason.
Kansas City Royals: QuikTrip
The Kansas City Royals signed a deal ahead of 2024 Spring Training with regional gas station brand QuikTrip. Kansas City’s fan base extends beyond their side of Missouri into surrounding states like Kansas and Nebraska. With a young team and potential plans for a new stadium, the Royals are an exciting group to keep an eye on in the AL Central.
Los Angeles Angels: FBM
Ready to get to work 🛠️ pic.twitter.com/7pHDtI6vep
— Los Angeles Angels (@Angels) February 4, 2023
The Angels announced the addition of Foundation Building Materials (FBM) to their uniforms just before pitchers and catchers reported in 2023. Also going local, FBM was featured on one of the best players in the game: Mike Trout.
Los Angeles Dodgers: Guggenheim Partners
One of the most star-studded teams in the country with plenty of playoff experience, the Los Angeles Dodgers are a big-name franchise with lots of national coverage. For their jersey patch partner, they selected their ownership group, Guggenheim Baseball Management. Following superstar additions and extensions and ther back-to-back World Series wins, the Dodgers and Guggenheim are sure to get national and international exposure for years to come.
Miami Marlins: ADT
FYI: This is the Marlins best start to a season since 1997.
— Miami Marlins (@Marlins) June 15, 2023
Next Stop: D.C. then home. 💙✈️ #MakeItMiami pic.twitter.com/4aCbWtdUvi
The Miami Marlins were the last team to sign a jersey patch sponsor before the 2023 season started, unveiling the addition of ADT to their uniforms right before Opening Day. Based in South Florida, the estimated $5M-a-year deal with the home security company once again went regional. ADT’s multi-year agreement got them in on the ground floor with a team aiming to boost their performance and profile.
Milwaukee Brewers: Northwestern Mutual
For their jersey patch sponsor he Milwaukee Brewers expanded their partnership with Northwestern Mutual, adding them to their jerseys late in the 2023 season. Another local company, Northwestern Mutual’s logo will be adapted to the color scheme of Brewers uniforms for seamless integration into the Brewers brand.
Minnesota Twins: Securian Financial
Not your average Joe pic.twitter.com/PdsmoCQGt0
— Minnesota Twins (@Twins) July 20, 2025
After the 2025 All-Star break the Minnesota Twins announced their first jersey pactch partner: Securian Financial. The deal with the Minnesota-based company is a multiyear partnership and includes additional branding at Target Field and on Twins broadcasts.
New York Mets: NewYork-Presbyterian Hospital
The Mets unveiled their NewYork-Presbyterian Hospital jersey patch for their home opener at Citi Field in 2023, shortly after the regular season started. After receiving some feedback from fans, the team changed the red-and-white patch to match the Mets colors better. The expansive New York City hospital network is a new sponsor for the Mets, who always have high expectations and lots of media attention.
New York Yankees: Starr Insurance
Our home and away uniforms with the Starr Insurance patch. pic.twitter.com/cakDuS5Mp7
— New York Yankees (@Yankees) July 12, 2023
In what’s predicted to be the biggest jersey patch deal for Major League Baseball (rumored to be around $25 million annually), at the 2023 All-Star Break the New York Yankees officially announced Starr Insurance would be on their jersey sleeves through 2031.
Philadelphia Phillies: Independence Blue Cross
In the midst of a very hot 2024 season for the Philadelphia Phillies, the NL East team added long-time partner Independence Blue Cross (IBX) to their jersey sleeves in a long-term deal. With World Series aspirations nearly every year and a devoted Philadelphia fan base, the IBX logo will be on one of the most consistently solid teams in the league that receives plenty of regional and national attention.
Pittsburgh Pirates: Sheetz
Two iconic Pittsburgh brands coming together.
— Pittsburgh Pirates (@Pirates) June 21, 2024
Welcome to the family, @sheetz! 💛 pic.twitter.com/MyhYdY3pSe
Mid-2024 the Pittsburgh Pirates announced Pennsylvania-based convenience store Sheetz as their jersey patch partner. The announcement with the popular regional chain came just as hype around rookie All-Star Paul Skenes kicked off a new era for Pittsburgh.
San Diego Padres: Motorola
The San Diego Padres were the first to jump at the new opportunity, inking a deal with Motorola in April of 2022 that’s reportedly $10 million annually. Rosters are always evolving, but star players like Juan Soto, Blake Snell and Fernando Tatis Jr. have all repped the jersey since the deal was signed.
San Francisco Giants: Airwallex
In 2026 the San Francisco Giants added a new jersey patch partner, Airwallex. The global financial platform will be on the sleeve of one of the biggest markets and the tech capital of the United States.
Seattle Mariners: Nintendo
Our jerseys are leveling 🆙
— Seattle Mariners (@Mariners) March 20, 2025
We are excited to expand our long-standing relationship with @NintendoAmerica, with jerseys featuring Nintendo at home and Nintendo Switch 2 on the road. pic.twitter.com/okPP5QipeE
For their jersey patch the Seattle Mariners extended their longtime partnership with Nintendo, whose American headquarters is in the Seattle area. Before the 2025 season the Mariners announced that their home jersey patch will be the familiar Nintendo logo, and their away jerseys will have a large patch featuring the logo for the Nintendo Switch 2 specifically.
St. Louis Cardinals: Stifel
A month into the 2023 season the St. Louis Cardinals unveiled St. Louis-based wealth management and investment firm Stifel as their jersey patch partner. Although their geographic market is considered small to mid-sized, the Cardinals consistently boast strong attendance, viewership and social media numbers, maximizing exposure for their partners.
Tampa Bay Rays: WeBull
Just ahead of the 2026 season the Tampa Bay Rays announced that Webull, an online investment platform, as their first-ever jersey patch sponsor. The partnership will pay tribute to Tropicana Field, which they’re returning to this season after hurricane damage in 2024. The Rays patches will have a piece of the origianal Tropicana Field roof sewn into them, symoblic of the resilence of the city and team.
Texas Rangers: Energy Transfer
The 2023 World Series Champions followed up their title with a jersey sleeve partner, which they announced right before 2024’s Opening Day. Energy Transfer is an existing partner expanding their sponsorship with the jersey patch placement. Headquartered in Dallas, the energy infrastructure company’s sports sponsorship roster also includes the Dallas Stars and Formula 1 United States Grand Prix in Austin.
Toronto Blue Jays: TD Canada
We're excited to announce @TD_Canada as our official jersey patch partner! pic.twitter.com/RVLsfbRG9V
— Toronto Blue Jays (@BlueJays) July 15, 2023
The lone Canadian MLB team added TD to their jerseys as the second half of the 2023 season got underway. As the only team up north, the Blue Jays have a strong monopoly of the Canadian market and consistently finish as a top ten team for all major social media metrics.
Washington Nationals: AARP
NEXT GEN NATITUDE 🤝 @AARP pic.twitter.com/Yiaw2D6FxV
— Washington Nationals (@Nationals) June 30, 2025
Midway through the 2025 season the Nationals added AARP to their jersey patch as part of larger partnership. As one of the biggest interest groups in the country, their decision to partner with a team in the nation’s capital aligns with the AARP’s larger goals.
Going into the 2026 season all 30 teams will be sporting a jersey patch sponsor for the first time. 100% adoption across the league is a huge success for the asset, helping make it as common and familiar for fans as other MLB assets like the home plate backstop, pitcher’s mound and scoreboard.
Photo Credit: @mariners X Account
