Zoomph is excited to announce a new strategic partnership with Misfits Gaming Group (MGG). MGG is a global esports and entertainment company and a permanent partner in three franchised esports leagues. Their teams compete in League of Legends, Overwatch, Call of Duty and Fortnite.
Through this partnership, MGG will gain valuable reporting data concerning sponsorship assets in order to create engaging and significant partner campaigns through the Zoomph platform.
Since signing a partnership with professional organization, Team Liquid, in August Zoomph has added multiple esports brands to their repertoire enabling them to elevate their own capabilities and continue to evolve in the esports space.
“We are excited to partner with Misfits Gaming Group to further improve our esports environment and knowledge, as well as enhance the group’s understanding of their audience and content.” Zoomph Co-Founder Nick Cronin said. “The esports world is growing by the day and content is present on all platforms, Zoomph’s platform will enable Misfits Gaming Group to use data as a competitive advantage with fans and partners.”
“Our digital assets are a significant part of the value we deliver to our partners and Zoomph gives us the confidence that we are tracking and reporting on every impression, view, and engagement that we generate,” said Will Pazos, Sales Data & Analytics Manager for Misfits Gaming Group. “Whether it be tracking logo exposure on streams and broadcasts or measuring the impact of campaigns across social media, Zoomph’s valuation and measurement tools provide clear insight for our partners to validate the strength of their partnership with MGG.”
MGG plans to use the newly acquired data to effectively support and broaden their partnerships and strengthen their relationship with their avid fan base. Overall, their partnership with Zoomph will ensure their ability to create cohesive experiences across their organization.
Read more on The Esports Observer.
Zoomph specializes in esports and sports analytics while providing best-in-class, AI-based insights to help teams, leagues, and brands better understand their social media audiences and help measure the impact of their brand partnerships.
About Misfits Gaming Group
Misfits Gaming Group (MGG) is a global esports and entertainment company. They compete in some of the most successful video game titles worldwide and are permanent partners in three franchised esports leagues: Riot Games’ League of Legends European Championship (Misfits Gaming), Activision-Blizzard’s Overwatch League (Florida Mayhem), and Activision-Blizzard’s Call of Duty League (Florida Mutineers). MGG utilizes world-class management and a deep understanding of the esports ecosystem to establish fruitful partnerships with international brands and organizations, and a commitment to growth through the players and the community.