Meet the Team: Andy Polachek, Executive Director of Business Development

At Zoomph, we know that innovation starts with people. That’s why we’re proud to spotlight the talented minds that help define our mission and support your goals. Our “Meet the Team” Q&A series offers a behind-the-scenes look at the people driving our success, highlighting their skills, insights, and unique perspectives. Get to know the people that shape our culture and power Zoomph.

Starting simple, give us your backstory and how you’ve gotten to your place today at Zoomph.

I grew up in Marin County, a place that really sparked my love for sports and storytelling early on. I later attended the University of Washington, where I had the incredible opportunity to work with the Husky Football team for nearly six years. That experience not only deepened my passion for sports but also taught me the ins and outs of team operations, media, and brand strategy. All of that helped shape my path and eventually led me here to Zoomph, where I get to combine that passion with data-driven insights and creative strategy every day.

What is your favorite part about working at Zoomph?

The people – I feel like we work with some incredible humans who all work for the same company. We aren’t perfect; we have our challenges, but the level of goodness that everyone has within them is special. What we are doing is REALLY HARD, so being able to do it with good people is awesome!

Tell us about your role at Zoomph and what you enjoy about it.
 
Man, there’s nothing better than showing off our product and what our team has built, sales can be a grind be it’s also so rewarding when you’re able to sell Zoomph and the client truly has a great experience and sees the value of the tool, developing real relationships with clients/prospects, where I’m legit friends with them is pretty amazing too.
 
What is a professional accomplishment that you are extremely proud of?
 
I think that internally and externally, people trust that I’m going to be very real, honest, and transparent throughout any sales process. In the sports world, relationships are everything, and I’m proud of the reputation I’ve built.

What is your favorite product function or tip you can share about Zoomph’s platform? 

My favorite feature we offer at Zoomph is our Broadcast and Geo Viewership solution. It gives brands and partners a clear understanding of where and how their content is being seen. That level of insight helps our customers make smarter decisions about sponsorship strategy, market targeting, and overall content performance. It’s a game-changer for anyone looking to maximize exposure and ROI in today’s fragmented media landscape.

Do you have any tips / or a best practice that will help users get the most out of Zoomph? 
 
One of the best pieces of advice I can give is that, like anything else, you get out of Zoomph what you put into it. The more time you spend exploring the platform, diving into dashboards, testing filters, and customizing reports, the more intuitive and second-nature it becomes. Zoomph has a lot of depth, and the users who lean in are the ones who uncover the full potential of what it can do. Just like anything in life, consistency and curiosity go a long way.

What are your favorite sports teams?

I’m a proud Bay Area sports fan through and through, rooting for the Warriors, Giants, and 49ers has been a big part of my life growing up in Marin County. On the college side, I’ve got a deep connection to the University of Washington Athletics after spending several years working with the football team.

What is your favorite thing about the city you live in?

Living in New York City, my favorite thing has to be the energy; it’s unmatched. The moment you step out of your apartment, you feel it: the movement, the ambition, the pulse of the city. There’s a constant sense that something exciting is happening just around the corner, and that feeling never really gets old.

 What is the first sporting event you can remember attending? Is there anything special about that memory? 

One of the most memorable sporting events I’ve ever attended was Barry Bonds hitting home run #756 to break Hank Aaron’s record, and I was lucky enough to be there with my dad. That moment is etched in my memory, not just for the history, but for the feeling in the ballpark. Growing up, we went to a lot of Giants games, and there was truly nothing like watching Barry Bonds play. Every time he stepped up to the plate, the entire crowd would rise in anticipation—you just expected him to hit a home run. It was electric, and being part of that era as a fan was something really special.