03 Apr Meet the Team: Amir Zonozi, CEO and Co-Founder
At Zoomph, we know that innovation starts with people. That’s why we’re proud to spotlight the talented minds that help define our mission and support your goals. Our “Meet the Team” Q&A series offers a behind-the-scenes look at the people driving our success, highlighting their skills, insights, and unique perspectives. Get to know the people that shape our culture and power Zoomph.
Starting simple, give us your backstory and how you’ve got to your place today at Zoomph.
I’m a lucky husband and father to three awesome little boys, plus a French bulldog named Louie.
I went to George Mason for undergrad and Georgetown for grad school, and I’ve spent my whole life just outside Washington, DC, in Northern Virginia.
I met my co-founders, Ali Manouchehri and Nick Cronin, at MetroStar in 2011, where Zoomph was born out of some top-secret social media projects. We were fortunate to be exposed to a wide range of experiences, but what really took off for us was the world of sports.
I grew up during the Michael Jordan era, and as the only foreigner on the basketball court, my friends used to call me “Tony Kukoc.” That spirit of scrappy hustle and team play has stuck with me ever since
What does a day in your life at Zoomph look like?
No two days are the same—it feels like we’re riding a rocket. Every day brings new wins to celebrate and new challenges to conquer. The best part of my day is when I’m able to clear obstacles and create space for my teammates to thrive. That’s what keeps me energized and motivated.
What is your favorite part about working at Zoomph?
What makes Zoomph so special to me is that it all started from nothing—just an idea, a drive to win, and the incredible people who rallied around that mission. I’ve worked in environments where I wasn’t respected or appreciated, which makes what we’ve built here even more meaningful.
At Zoomph, we’ve created our own culture, our own reality—one where what we stand for collectively is so much bigger than any individual. I get to work with amazing teammates and support some of the most iconic organizations in the world. The communities and connections created through sports are incredibly powerful, and being able to help those organizations thrive is truly an honor.
What is a professional accomplishment that you are extremely proud of?
I’m not sure if this qualifies as a traditional professional accomplishment, but it was a profound experience that shaped me as a leader. A couple of years ago, I made a last-minute decision to attend a WISE (Women in Sports & Entertainment) Multiplier event the day before MIT Sloan. I arrived slightly late due to a delayed flight and quickly realized I was the only male in the room. My immediate reaction was, “Maybe I should leave,” but I chose to stay.
That discomfort gave me a firsthand experience of what it feels like to be the minority in the room. I was nervous, uncomfortable, and even embarrassed, questioning whether I belonged there. But by staying and leaning into the moment, I gained invaluable insight into some of the challenges women face in our industry. It was a moment of empathy and clarity—one that has stayed with me.
The data is clear: teams that embrace diversity perform better. In sports and tech, we need to actively recruit more women and support them in meaningful ways. This experience helped me become a more empathetic and intentional leader. Comfort can be the enemy of growth, and I’m grateful I chose discomfort that day—it made me better.
What is one goal you’re currently working towards professionally?
One of my biggest professional goals right now is scaling Zoomph without losing the soul of what makes us special—our culture, our agility, and our grit. As we grow, I’m focused on strengthening our infrastructure, aligning our teams, and building systems that support both innovation and sustainability. I want to ensure we continue delivering best-in-class products while creating an environment where our people can thrive and do the best work of their careers.
What is your favorite product function or tip you can share about Zoomph’s platform?
This is an unfair question—there’s so much I’m proud of! But if I had to pick, I’d highlight our broadcast measurement and valuation capabilities. It took us years to build, and we believe we’ve created something truly special.
Our methodology and data quality lead the industry, combining ACR and Set-Top Box data to deliver unmatched access to larger sample sizes. We’re outpacing legacy providers by leveraging best-in-class tech, and the results speak for themselves. We’re now working with some of the most iconic names in sports and proving our value through minute-by-minute viewership, down to the zip code level.
What excites me most is how this data helps brands go beyond just understanding who’s watching—it allows them to align OOH advertising with where fans are tuning in. We’re turning what used to be impossible into something actionable, and that’s a game-changer.
Why are you a believer in Zoomph and its product?
Our people. Our will to win. The grit we carry pushes us through every obstacle we face. It’s the relentless pursuit, the energy, and the belief that we can build something truly special that gives me undeniable confidence in this team and our product.
Every person on this team has a chip on their shoulder—something to prove, a drive to be great—and that edge fuels our innovation and resilience. That’s why I’m a believer in Zoomph. Not just because of what we’ve built but because of who we are and how far we’re willing to go.
What are your favorite sports teams?
Commanders, Bullets, Spirit, DC United, Stics, & Caps (Go Ovi!) – I am that type of geriatric millenial that where I am from matters – but I will always root for any team that wins with Zoomph.
What is your favorite movie?
There’s a reason why my middle and youngest are named “Rocky” and “Maverick” – my oldest son is Hudson, who we named due to my wife and I’s love for for NYC and walking the High Line the Chelsea neighborhood. I can also tell you it’s not Sonic 3 which I have watched 5 billion times since it came out.
What is the first sporting event you can remember attending?
As a boy going to Camden Yards with my neighbor, Joey, and his dad and my little brother wearing our baseball gloves hoping to catch a home run. We didn’t catch one but it was primetime Iron Man with Cal Ripken Jr. and the streak, watching them beat the Yankees, and getting a hot dog – it was such a great day.
