Blog / Continental Cup Kick-Off: Social Media Analysis of Two Exciting Games

Continental Cup Kick-Off: Social Media Analysis of Two Exciting Games

Durham vs Aston Villa:

In just a little more than a day, the feed collected 135 organic posts, generating 2.6 million impressions and a total activity of 1.2k.

Liverpool vs Sheffield United:

Sheffield’s upset over favorite Liverpool outperformed the game in Durham on Twitter. With just 190 organic posts, the feed generated 9.3M impressions and 9.4k in engagements. The feed had over 500 people directly engaged in the conversation and reached over 1.8k profiles per post..


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