06 Jan The Ultimate Guide To NCAA College Football Team Field Sponsors
Ahead of the 2024 college football season the NCAA reveresed a longheld position and “approved allowing commercial sponsor advertisements on football fields for regular-season games.” With college athletic departments looking for additional revenue streams to support their programs and players in the NIL era, this ruling gave college football teams a valuable new asset to sell to partners.
In 2025, the second season of the asset, 57% of FBS teams (75 total) took advantage of this opportunity. As of the end of the regular season, these FBS college football teams featured a sponsor on their field.
Power 4
SEC
The Southeastern Conference, arguably the highest profile conference in all of college football, has the highest percentage of teams with an on-field sponsor. 87.5% of teams had one signed before the end of the 2025 season, leaving just Texas A&M and Mississippi State without one.
Alabama: Build Giants Alabama
Arkansas: Tyson Foods & Walmart
Auburn: YellaWood
Florida: GEICO
Georgia: Delta Airlines
Kentucky: Kroger
LSU: Venture Global
Missouri: Shelter Insurance
Oklahoma: Riverwind Casino
Ole Miss: Aflac
South Carolina: Blanchard Rentals
Tennessee: Pilot Travel Center
Texas: humann
Vanderbilt: FirstBank
Big Ten
The Big Ten Conference has its own roster of powerhouse programs, including the last two national champions and 2025’s No. 1 College Football Playoff seed. 11/18 Big Ten teams have signed an on-field partner, but well-followed programs like Michigan, Nebraska and Oregon have yet to ink a deal.
Indiana: Merchants Bank
Iowa: John Deere
Maryland: State Employees Credit Union (SECU)
Minnesota: Huntington Bank
Northwestern: Northwestern Medicine
Ohio State: Safelite
Penn State: West Shore Home
Purdue: State Farm
Rutgers: SHI
USC: United Airlines
Washington: Alaska Airlines
ACC
Of the Power 4 Conferences, the ACC has the lowest percentage of teams participating in on-field sponsorship. Ten of the 17 teams featured a logo on their field.
Cal: Troutman Amin, LLP
Georgia Tech: Hyundai
Louisville: L&N Federal Credit Union
Miami: Unversity of Miami Health
North Carolina: State Farm, Window World, The Rams Club
NC State: State Farm
SMU: Thunder On (On ESPN)
Syracuse: JMA Wireless
Virginia: UPSTACK
Wake Forest: Allegacy Federal Credit Union
Big 12
Significant changes to the composition of the Big 12 hasn’t stopped the conference from thriving with championship contenders like Texas Tech and popular programs like Colorado. 62% of their teams have taken advantage of the on-field sponsor asset.
Arizona State: Mountain America Credit Union
BYU: PACS
Cincinnati: TQL Logistics
Houston: Texas Dow Employee’s Credit Union (TDECU)
Iowa State: Midamerican Energy
Kansas: MMTH
Oklahoma State: Bank of Oklahoma
Texas Tech: AT&T
UCF: Acrisure
Utah: Unversity of Utah Health
Group Of Five
American
The American Conference features several teams that are now garnering extra attention with the new College Football Playoff format, like USF, North Texas, Tulane and Navy. Still, only a little more than a third (36%) of the conference has on-field sponsors.
Florida Antlantic University: Flagler Credit Union
Memphis: Simmons Bank
North Texas: Denton County Teachers Federal Credit Union (DATCU)
UAB: Protective Life
UTSA: Ancira Auto Group
MAC
Even though it’s a G5 conference, weeknight MACtion attracts a national audience for college football fans looking for something to watch outside of the weekend. With their own loyal fan base tuning in too, almost half of MAC teams have a partner logo on their field.
Ball State: Gainbridge
Kent State: Dabos
Northern Illinois: Jersey Mike’s Subs
Ohio: GoMart
UMass: ScriptU Scholarship Society
Western Michigan: Stafford Smith
Mountain West
The Mountain West has fully leaned into the on-field sponsorship and are second only to the SEC in team paticipation rate for FBS conferences. 10 of their 12 teams featured an on-field sponsor during the 2025 season.
Air Force: USAA
Boise State: Albertsons
Colorado State: Canvas
Fresno State: Table Mountain Casino & Resort
New Mexico: Nusenda Credit Union
Nevada: ITS Logistics
San Diego State: Snapdragon
SJSU: Citizens Equity First Credit Union (CEFCU)
UNLV: Accesso Biologics
Wyoming: Ramos Law
Sun Belt
The Sun Belt is tied with the American for the biggest Group of Five conference at 14 teams, but has more with on-field sponsors, six total.
Georgia Southern: Sack Company
Georgia State: GFL Environmental
James Madison: JMU School Of Professional & Continued Education
Louisiana: Our Lady of Lourdes Health
Louisiana-Monroe: St. Francis Health
Texas State: University Federal Credit Union (UFCU)
USA
With 12 teams Conference USA is the smallest FBS conference (besides the currently lean Pac-12) and only has three teams with a partner logo on their field.
Louisiana Tech: Origin Bank
New Mexico State: Nusenda Credit Union
UTEP: Greater El Paso Credit Union (GECU)
Independent/PAc-12
In 2025 the Pac-12 was in flux post-realignment, but the two remaining teams do have on-field sponsors. For Independents, UConn is using the ad space to promote their NIL collective.
Oregon State: Reser’s Fine Foods
Washington State: Gesa
UConn: Storrs Central
