Blog / CCPA Prepped and Ready

CCPA Prepped and Ready

Privacy and protecting customer data are on by default here at Zoomph, and that’s the way it should always be for everyone everywhere. Chances are if you have ever spoken with anyone on Team Zoomph about privacy; you probably heard us say the phrase, “privacy by design.”

That phrase means a lot to us, we understand that the passion and trust of fans is the very oxygen that nourishes the sports and entertainment industry and ground-up we ensure that we are providing a social intelligence and valuation platform that takes a modern, and secure approach to fan data.

If you’re new to CCPA, it has similarities to what GDPR mandated for companies working with European data. It is also very important to distinguish that this is not exactly GDPR and you should take a moment to understand the details.

Before I go any further, I am not a lawyer, and this isn’t legal advice. This is some information about CCPA and how Zoomph prepared for it.

The California Consumer Privacy Act (or CCPA) was passed a few weeks after GDPR launched, and it became effective on January 1, 2020. CCPA is the most extensive consumer privacy legislation the US has ever passed to date, and it establishes and progresses consumer privacy rights for California residents and enacts rules on businesses that handle their personal information. CCPA affects for-profit entities doing business in California that collects and/or controls the processing of a consumer’s personal information that exceeds $25M in annual revenue, transacts the PII of 50,000 or more consumers/households or makes more than 50% of annual revenue from selling consumer PII.

In 2017-18,  Zoomph enforced a strict top-down approach to privacy  protections covering technology, data, and processes so that:

  • all individuals/households, irrespective of place-of-residence, domicile or citizenship, have the right to view all first-party data collected by Zoomph about them, as well as the right delete or opt-out
  • all 2nd party and 3rd party data in Zoomph is aggregated to provide anonymity
  • no sale of personal information without recorded explicit consent

We also updated our Privacy Policy with the intent to make it easier to read and understand, and we also provide more detail into all of our privacy practices.

We will continue to proactively review and update our processes to ensure we are leading best practices and leading our industry by example, in every way at Zoomph, especially with privacy.

See Zoomph In Action

Talk to one of our specialists who will help you measure insights and maximize your sponsorship growth efforts

eMLS League Series One Social Analysis

January 23, 2020

Originally kicking off its inaugural season in 2018, the eMLS is an esports league formed by Major League Soccer (MLS). The league is platformed around the EA Sports franchise game, “FIFA”. With 19 teams in… Read More

Top Sports Business Conferences in 2020

January 21, 2020

AIM Sports Conference The Advancement & Integration of Marketing through Sports Conference (AIMSC) is a premier educational platform focused on the business of sports. The conference, founded in 2018 by students at Georgetown University, hosts… Read More

NFL Sponsor and Audience Analysis of Alcoholic Beverages

January 15, 2020

Beer, among other alcoholic beverages, has always been a key aspect of the sports world, especially when it comes to football. At games, bars, tailgates, and couches, no football activity is complete without beer. To… Read More

My Cause My Cleats Social Media Value Highlights the Initiative’s Impact

December 18, 2019

The NFL's My Cause My Cleats takes place every season and gives players the opportunity to use their public platform and social media to show support for causes they care about. This event expertly leveraged… Read More

All Posts