Chief Marketing Officer

With more than 20 years of experience in digital media, I guess I’m considered to be an industry veteran. Outside of advising Zoomph, I try to keep up with my family or you'll find me on the squash court trying to regain that old form.

Believe It or Not, Social Media Data Predicted Trump’s Victory

November 09, 2016

Why are you surprised? Unlike any race before, this election was won and lost on social media. Trump and his mastery of social media was the game-changer. He mobilized his Read More

Two Ways that Fast Food Companies Are Winning on Social Media

July 11, 2016

The fast food industry has cropped up as a vocal bunch in the social media space. Some restaurants have earned success through expertly crafted social media campaigns, while others have Read More

Using Twitter Follower Analytics to Find Your Target Audiences

May 11, 2016

Advertising 101: Finding your Audience My first gig after graduating from college was at DMB&B, a prominent global advertising agency, working as account services manager for P&G. P&G’s culture and Read More

What Social Media Had to Say About Thursday’s GOP Debate

February 26, 2016

Last night’s GOP debate didn’t disappoint. We monitored more than 90,000 social media mentions of the candidates during the 2-hour spectacle. When comparing positive sentiment over the course of the Read More

New Hampshire Primary: Social Media Analytics vs. Polls

February 11, 2016

  Updated February 11 New Hampshire Assessment: Think. Create. Learn. ReThink. ReCreate. ReLearn. When looking back at Iowa, we saw that our projections were more accurate than polling. With New Read More

Iowa Caucus: It’s a Marathon AND a Sprint!

February 02, 2016

Voters have finally had their first say in the 2016 presidential race. Iowa caucus-goers gathered at locations across the state to listen to speeches and to officially throw their support Read More

Iowa Caucus – Can Social Media Analytics Predict Who Will Win?

February 01, 2016

The Hypothesis & Methodology I’ve been working with the team at Zoomph since last August.  The challenge handed to me was to analyze social data to see if we can Read More

Elections 2016 Social Media Stats: Year-End Summary

December 31, 2015

It has been an interesting campaign to watch, to say the least. Between Donald Trump’s announcement at his Trump Tower, to Carly Fiorina’s rise in the kiddie table debates, to Read More

Elections 2016 Social Media Update: Yes, Everybody is Talking About Donald Trump

December 08, 2015

The broadcast news media keeps saying social media exploded after Trump’s comments about banning Muslims from entering the United States. We decided to take a deeper look at what the Read More