- How It Works
With more than 20 years of experience in digital media, I guess I’m considered to be an industry veteran. Outside of advising Zoomph, I try to keep up with my family or you'll find me on the squash court trying to regain that old form.
Why are you surprised? Unlike any race before, this election was won and lost on social media. Trump and his mastery of social media was the game-changer. He mobilized his Read More
The fast food industry has cropped up as a vocal bunch in the social media space. Some restaurants have earned success through expertly crafted social media campaigns, while others have Read More
Advertising 101: Finding your Audience My first gig after graduating from college was at DMB&B, a prominent global advertising agency, working as account services manager for P&G. P&G’s culture and Read More
Last night’s GOP debate didn’t disappoint. We monitored more than 90,000 social media mentions of the candidates during the 2-hour spectacle. When comparing positive sentiment over the course of the Read More
Updated February 11 New Hampshire Assessment: Think. Create. Learn. ReThink. ReCreate. ReLearn. When looking back at Iowa, we saw that our projections were more accurate than polling. With New Read More
The Hypothesis & Methodology I’ve been working with the team at Zoomph since last August. The challenge handed to me was to analyze social data to see if we can Read More
It has been an interesting campaign to watch, to say the least. Between Donald Trump’s announcement at his Trump Tower, to Carly Fiorina’s rise in the kiddie table debates, to Read More
The broadcast news media keeps saying social media exploded after Trump’s comments about banning Muslims from entering the United States. We decided to take a deeper look at what the Read More
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