03 Nov The Ultimate Guide To NFL Practice Jersey Patch Sponsors
Over the past few years, the NFL has expanded its sponsorship portfolio by introducing jersey patch partners — offering brands the chance to appear directly on player uniforms for the first time in league history.
Following the NBA, MLB, and NHL, the NFL’s jersey patch program represents a new frontier in team marketing and brand integration. These small logos carry big value, appearing across national broadcasts, photography, highlight reels, and digital content viewed by millions of fans worldwide.
Below is a full breakdown of each NFL team’s official jersey patch sponsor for the 2025 season, along with key notes on brand categories and emerging sponsorship trends.
NFL Practice Jersey Sponsor Industry Breakdown (2025 Season)
| Industry Group | Number of Teams | Percentage of NFL (32 Teams) |
|---|---|---|
| Healthcare | 13 | 40.6% |
| Technology / Telecom | 5 | 15.6% |
| Financial Services | 5 | 15.6% |
| No Partner Yet | 4 | 12.5% |
| CPG / Retail | 3 | 9.4% |
| Construction / Real Estate | 1 | 3.1% |
| Automotive | 1 | 3.1% |
Arizona Cardinals: Desert Financial
breaking in the new new 😮💨 pic.twitter.com/c6JiQBtwLp
— Arizona Cardinals (@AZCardinals) September 17, 2025
Arizona’s largest local credit union keeps its name on the Cardinals’ jerseys, reinforcing its deep regional ties and commitment to community development.
Atlanta Falcons: AT&T
Happy birthday, Flo! pic.twitter.com/qVLBlhDJAL
— Atlanta Falcons (@AtlantaFalcons) September 8, 2025
AT&T expands its long-running relationship with the Falcons, adding the jersey patch to a partnership that already includes major digital and connectivity integrations.
Baltimore Ravens: Ford
Tell us what you think these two are talking about in the replies 👇@marlon_humphrey pic.twitter.com/z2kZPWNr7p
— Baltimore Ravens (@Ravens) September 3, 2025
Ford Motor Company continues its strong presence in NFL sponsorship, bringing the iconic blue oval to Baltimore’s uniforms.
Buffalo Bills: LECOM
Our 2025 Bills Camp schedule is here‼️
— Buffalo Bills (@BuffaloBills) June 18, 2025
Everything you need to know: https://t.co/nJW9Ud5kQZ pic.twitter.com/SlYej1SDV6
A unique higher education partner in the NFL space, LECOM’s partnership with the Bills highlights the brand’s regional roots and health-focused mission.
Carolina Panthers: Atrium Health
The work doesn’t stop pic.twitter.com/fkAVkxjooS
— Carolina Panthers (@Panthers) September 25, 2025
Atrium Health, headquartered in Charlotte, strengthens its connection with the Panthers — spotlighting healthcare’s growing role in team sponsorship portfolios.
Chicago Bears: Advocate Health Care
Dialed in. pic.twitter.com/UMScgfzNxh
— Chicago Bears (@ChicagoBears) September 18, 2025
Advocate remains a fixture of Chicago’s sports landscape, aligning with the Bears to promote community wellness and health accessibility.
Cincinnati Bengals: Fifth Third Bank
Nothing better than a D Knight dad joke.
— Cincinnati Bengals (@Bengals) September 19, 2025
Presented by @KetteringHealth pic.twitter.com/2Ym97bPzkV
The long-term relationship between Fifth Third Bank and the Bengals extends onto the field — blending local economic roots with national visibility.
Cleveland Browns: Binary Defense
f is for friends who do stuff together pic.twitter.com/7Q21mo4YHc
— Cleveland Browns (@Browns) September 3, 2025
Cybersecurity meets football. Binary Defense, based in Ohio, brings a digital edge to the Browns’ sponsorship portfolio.
Dallas Cowboys: AT&T
monday night in sight 🔎 pic.twitter.com/rNGs9Ehq1A
— Dallas Cowboys (@dallascowboys) October 30, 2025
Few partnerships are as integrated as AT&T and the Cowboys. From the team’s stadium name to the practice fields and now the jersey patch, the brand remains synonymous with America’s Team.
Denver Broncos: Children’s Hospital Colorado
Final reps before #DALvsDEN 💪 pic.twitter.com/TppAFBuI3n
— Denver Broncos (@Broncos) October 24, 2025
The Broncos’ partnership underscores the organization’s family-first, community-driven ethos — with a strong local healthcare focus.
Detroit Lions: Rocket Mortgage
Sonic and Knuckles for Halloween, anyone? pic.twitter.com/8kXlhPTNsJ
— Detroit Lions (@Lions) October 31, 2025
Rocket’s brand dominance continues with the Lions. The company’s logo is a constant presence across Detroit’s sports scene, reinforcing the power of local alignment.
Green Bay Packers: Emplify Health by Bellin
Happy Birthday, Jakobie!#SmileLikeAPro | @Invisalign pic.twitter.com/aiQrH9ahbS
— Green Bay Packers (@packers) September 26, 2025
A long-term community partnership evolves under the Emplify Health rebrand, keeping Bellin’s decades-long healthcare relationship visible on Packers jerseys.
Houston Texans: Xfinity
We dropped new mic’d ups with Nico Collin’s and Calen Bullock! Make sure to click the link and watch 📺
— Houston Texans (@HoustonTexans) September 1, 2025
🎙️ | @BMWUSA pic.twitter.com/XjIlRAIfuX
Comcast’s Xfinity brand adds the Texans to its expanding roster of sports sponsorships, aligning innovation, speed, and connectivity with Houston’s identity.
Indianapolis Colts: Ascension St. Vincent
practice week : ✅ pic.twitter.com/FVUlR9rZbO
— Indianapolis Colts (@Colts) September 5, 2025
Healthcare partnerships continue to define NFL sponsorships, and Ascension St. Vincent’s patch with the Colts exemplifies the blend of faith-based care and local loyalty.
Jacksonville Jaguars: Dream Finders Homes
Camped out 🏕️@Dream_Finders | #DUUUVAL pic.twitter.com/Jm8TiaTs3e
— Jacksonville Jaguars (@Jaguars) August 13, 2025
A homegrown partnership that connects directly to the Jacksonville market — highlighting the importance of regional relevance in sponsorship strategy.
Kansas City Chiefs: Mosaic Life Care
Besties 4L pic.twitter.com/NrrvB55SZ9
— Kansas City Chiefs (@Chiefs) August 1, 2025
A consistent local partner, Mosaic Life Care represents healthcare’s growing investment in high-visibility team branding.
Las Vegas Raiders: None
The Raiders have not announced an official partner for the jersey patch.
Los Angeles Chargers: UCLA Health
in the zone
— Los Angeles Chargers (@chargers) August 5, 2025
camp report → https://t.co/iTxlLfPkry pic.twitter.com/fjiPvHjdb1
UCLA Health’s logo adorns Chargers uniforms, reflecting a partnership that extends from the training facility to the jersey sleeve.
Los Angeles Rams: Unify Financial Credit Union
Ridin' Whitt 8️⃣8️⃣ pic.twitter.com/CcXPFocUfe
— Los Angeles Rams (@RamsNFL) August 2, 2025
Unify’s partnership with the Rams remains one of the most stable in the NFL, reflecting both local engagement and brand consistency.
Miami Dolphins: Baptist Health
📍 Halas Hall pic.twitter.com/ng0Yt0aAKM
— Miami Dolphins (@MiamiDolphins) August 8, 2025
Baptist Health continues its prominent role in South Florida sports, emphasizing the connection between fitness, wellness, and fan engagement.
Minnesota Vikings: Pepsi
Nice to see a familiar face pic.twitter.com/7XY8newqKX
— Minnesota Vikings (@Vikings) August 13, 2025
One of the most recognizable brands in the world joins the Vikings as their jersey patch partner — adding national star power to Minnesota’s lineup.
New England Patriots: Gillette
Rest. Recovery. Refuel.@Gatorade | #NEPats pic.twitter.com/uywf5eJZZx
— New England Patriots (@Patriots) August 2, 2025
Few sports sponsorships are as iconic as Gillette and the Patriots. A long-standing partner, Gillette’s placement is a nod to enduring brand synergy and legacy value.
New Orleans Saints: Rouses Markets
Been working at the office ⛓️#Saints | @BarefootWine pic.twitter.com/sXPikwuZgs
— New Orleans Saints (@Saints) August 1, 2025
A proudly local Louisiana brand, Rouses Markets keeps its roots close to home as the official patch sponsor of the Saints.
New York Giants: Quest Diagnostics
https://t.co/oSxUwaEogk pic.twitter.com/nm4n1yTqRM
— New York Giants (@Giants) August 6, 2025
Quest Diagnostics continues its partnership with the Giants, emphasizing data-driven health and wellness across the organization.
New York Jets: Atlantic Health
always locked in @GarrettWilson_V pic.twitter.com/OhOVej4mPA
— New York Jets (@nyjets) August 6, 2025
Atlantic Health remains one of the league’s strongest regional partners, aligning with the Jets through health, wellness, and performance innovation.
Philadelphia Eagles: Jefferson Health
— Philadelphia Eagles (@Eagles) August 10, 2025
The Eagles and Jefferson Health share a long history of partnership, uniting around a shared mission of community health impact.
Pittsburgh Steelers: None
The Steelers have not announced an official partner for the jersey patch.
San Francisco 49ers: None
San Francisco has not announced an official partner for the jersey patch.
Seattle Seahawks: AWS
He’s here for love… of the game. 🏈 pic.twitter.com/c0KmJIAVv7
— Seattle Seahawks (@Seahawks) August 2, 2025
AWS connects innovation and data with the Seahawks’ on-field and off-field strategy — fitting for Seattle’s tech-driven identity.
Tampa Bay Buccaneers: None
The Buccaneers have not announced an official partner for the jersey patch.
Tennessee Titans: Ascension Saint Thomas
Another Sunday closer pic.twitter.com/62AAefcikH
— Tennessee Titans (@Titans) August 3, 2025
A long-standing partnership that mirrors the Colts’ setup, Ascension Saint Thomas blends community engagement with healthcare visibility.
Washington Commanders: BigBear.AI
Reps on reps @bigbearai | #RaiseHail pic.twitter.com/wwOIoOGSgm
— Washington Commanders (@Commanders) October 17, 2025
The multi-year partnership between the Washington Commanders and BigBear.ai includes placing the company’s branding on the team’s practice jerseys. This is part of a broader deal that also makes BigBear.ai the naming rights partner for the team’s training facility, now called the BigBear.ai Performance Center.
1. Healthcare Leads the League
Healthcare dominates with 9 active deals — nearly one-third of all patches. These partnerships emphasize local community health systems seeking visibility and goodwill through team alignment.
2. Tech + Telecom Expanding
Tech and telecom (AT&T, Xfinity, AWS, BigBear.AI) reflect the NFL’s growing connection with innovation, data, and digital transformation. Expect growth here as teams modernize digital infrastructure.
3. Financial Services Remain Steady
Banks and mortgage companies continue to invest heavily, prioritizing local trust and regional loyalty.
4. Regional Authenticity Matters
Most sponsors are regionally headquartered — highlighting the importance of local relevance over purely national brands.
5. Untapped Opportunity
Seven teams (about 22%) still have no patch sponsor, suggesting tens of millions in unrealized annual value and room for new brands in 2026 and beyond.
As the NFL continues to embrace the patch sponsorship model, brands are discovering powerful new ways to connect with fans through authenticity, visibility, and storytelling.
The league’s size and cultural influence ensure that these small patches create massive value — combining broadcast, digital, and community impact into one highly visible partnership.
Expect this category to grow rapidly in the coming seasons, as more teams look to join the program and brands seek out every inch of meaningful exposure on the most-watched stage in American sports.
photo credit: @panthers on X
