12 Feb Final Score Graphics in the NFL: Are They Valuable?

Posted at 17:28h in Uncategorized
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Final score graphics have emerged as a game-changer in the sports social media landscape. According to Zoomph’s latest analysis, these high-impact visuals significantly boost engagement and social value, outperforming other game-day content.

Why Final Score Graphics Dominate Engagement

Data reveals that final score graphics achieve an average engagement rate of 3.61%, compared to just 2.94% for non-score-related content. This proves their unmatched ability to capture fan attention—especially when posted immediately after key game moments. Fans crave instant updates, and these graphics deliver exactly that, driving reactions, shares, and discussions.

Sponsored Score Graphics: A Winning Strategy for Brands

Sponsoring final score graphics isn’t just about visibility—it’s a high-return investment. Sponsored content enjoys an even higher average engagement rate of 3.73% and generates an impressive social value of $24,009. Even non-sponsored score graphics perform well, with an engagement rate of 3.35% and an average social value of $18,355. However, the numbers make it clear—sponsorship amplifies financial impact and brand exposure.

Winning Teams = Winning Engagement

Another key finding? Team performance directly influences engagement. When teams win, their final score graphics generate a 4.95% engagement rate and 1,162,791 impressions—nearly double the 2.09% engagement rate and 648,243 impressions of losing teams. This highlights the deep emotional connection between fans and their favorite teams, making score graphics an essential engagement tool.

How Brands Maximize Exposure Through Sponsorship

Top brands like BetMGM and M&T Bank have capitalized on this trend by sponsoring multiple teams, increasing their odds of being associated with a winning performance. However, single-team partnerships can also be highly effective, especially for playoff-bound teams like the Lions, Steelers, Broncos, and Texans.

Even teams with losing records can deliver big wins for sponsors. Take the 5-12 Saints, for example. Their partner, Fast Twitch, only sponsored final score graphics for wins—but still ranked among the Top 10 brand partners in value. A couple of high-impact games, like their Week 2 win against the Cowboys, made the investment worthwhile.

The Takeaway: Why Score Graphics Should Be Part of Every Social Strategy

Final score graphics aren’t just content—they’re powerful engagement and monetization tools. Whether you’re a sports team, content creator, or brand, leveraging these high-performing assets can maximize social media success and drive significant ROI.

Want to stay ahead in the sports social game? Incorporate final score graphics into your strategy and unlock their full potential.

FAST FACTS: 

  • Teams that include sponsor logo when posting after wins only: Buffalo Bills, Dallas Cowboys, New England Patriots, New Orleans Saints, New York Giants. 
  • Teams that do not sponsor final score graphics on social: Chicago Bears, Las Vegas Raiders, Minnesota Vikings, Tampa  Bay Buccaneers. 
  • Four of the 32 teams do not sponsor any final score
    graphics. 
  • Five of the 32 teams only sponsor winning final score
    graphics.
  • One of 32 teams only sponsors final score graphics for home games.
  • The Seattle Seahawks had the most sponsors for final score graphics with 15 unique sponsors.
  • BetMGM earned the most value in the playoffs via their partnership with the Philadelphia Eagles, earning over $450K
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