Zoomph x FC Dallas Case Study

As the 2024 MLS Season kicked off and a few match days had passed, FC Dallas began to notice a trend in their data. Whenever FC Dallas posted about one specific player, the performance of the content massively outperformed that of any of their other social media content. That player was 26-year-old recently naturalized Indonesian goalkeeper Maarten Paes.

FC Dallas challenged Zoomph to help them understand and quantify the impact Paes is generating for FC Dallas in their competitive marketplace, how it is impacting their growth on social media, content performance, and the brand value boost Paes has created for team partners thus far in the 2024 season.

Download this case study today to uncover how Zoomph is helping FC Dallas quantify 120%+ social value growth, 37% follower growth, and more.