WNBA Athlete Index

Ranking The Top Active WNBA Players By Social Index Score

Our Index Score Methodology

Here is a deeper break down:

  • Social performance metrics
    • Frequency: total number of posts
    • Reach: total number of followers/likes across the four different platforms
    • Engagement: average engagement rate and follower interaction rate
  • Audience metrics
    • Fan Attractiveness: Interest in Music, Interest in Gaming, Affinity for Luxury Brands, and Passionate about international/global affairs
    • Fan Demographic: Female follower percentage, Gen-Z follower percentage, Millennial follower percentage