When you think of the biggest names in sports, odds are the first names that come to mind are athletes. Tom Brady… Steph Curry… Mike Trout, just to name a few.

But these aren’t the only stars in the sports world. Every day, millions of sports fanatics tune in to daily sports talk shows on tv, podcasts, and streaming platforms to listen to discussions from their favorite analyst, and MILLIONS of people follow these analysts on social media.

In this report, we unlock the major insights and takeaways to the influence of top sports media personalities, ranging from former players to in-game announcers who have been in the media game for decades.