Sports Betting Audience & Partnership Insights Report

In 2021, one of the fastest-growing segments in sports partnerships is sports betting.


As states nationwide continue to pass laws legalizing sports betting activity, teams and leagues are not only joining in on regulating activity, but also entering into big partnerships.


To date, DraftKings has partnered with over 40 professional leagues and teams combined, while FanDuel has partnered with over 20, and these numbers continue to rise.


To help understand this ever-changing landscape, we dove into the audiences around sports and sports betting and highlighted the growing states and audiences for sports betting.