NFL Weekly Insights
Zoomph is tracking all team and league affiliated accounts, highlighting the best performing and unique brand activation and top teams by platform week by week.

Geoff Blosat
Senior Data Analyst @Zoomph
Senior Data Analyst @Zoomph
What goes into logo valuations?
Beyond just the value of the post (impressions + engagements), other factors are considered for each individual logo:
The right timing of IG photo -> swipes, clear shots within the stadium, as well as focused looks at as well as focused equipment pics helped to really boost that exposure value.
Here were some of the top examples across the league:
• If working w/ multiple properties, it’s important to organize your assets & see what’s working & what isn’t
• Stadium sponsors: do more than just slap your logo on the grounds
• That stadium signage isn’t just valuable on TV!
The Washington Football Team saw the biggest improvement week over week on Twitter & Instagram while the Titans & Raiders saw the biggest improvement on Facebook & YouTube respectively.
Average follower growth rate on Twitter was down 28% & down 26% on Instagram.
Week over week, the Titans saw the biggest improvements week over week on Twitter and Instagram while the Lions saw the biggest improvement on Facebook.
Week over week, average engagements/fan were down 15% on Twitter, 6% on Instagram, and 6% on Facebook.
• Both sponsor & team need to work together to highlight partners effectively
• Account for all performance in your recaps, both logos & mentions
• Celebrate short-term wins but don’t forget to focus on the long run
• YT will continue to rise in importance for teams
• Be ready to provide the right access to your fans in case a shining moment arrives
• Building new content series, especially ones highlighting your players, will help create stickiness w/ fans
Green Bay Packers see the largest change in Follower Growth Rate across Facebook and Instagram while the Panthers see the largest change on Twitter.
The league average growth rate on Facebook improves for the 3rd straight week while going down everywhere else.
Green Bay Packers doubled their engagements/fan across all platforms & had the biggest change week over week on Facebook & Twitter. Cleveland Browns had the biggest change WOW on Instagram.
League-wide, engagements/fan improved 3% week over week on Twitter.
The top post across all platforms in Week 6 ALL came from the Philadelphia Eagles.
Their thank you to Zach Ertz generated 44x, 5.7x, and 29x more engagements than their 30-day averages on Twitter, IG, and Facebook respectively.
With the season 33% over, I’m excited to see how teams across the league reverse some of the downtrends from the last 3 weeks as the standings shape up, team personalities are embraced, & the content engines are flowing.
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