Why Audience Affinity Matters in Branded Content

With the boom of social media, digital sponsorships, via Twitter, Instagram, Facebook, and now TikTok, are becoming the buys for brands trying to unlock access to passionate sports fans. Behind the scenes at Zoomph, this NFL season, we tracked all 32 teams owned content across Twitter, Instagram, and Facebook this season, measuring and tracking the performance of their branded content with partners. In this report, we have analyzed team branded content performance across five industries such as alcoholic beverage, airlines, betting, and automotive.