Crypto Audience Definition: Our Crypto audience is a custom audience that included Twitter users whose Twitter bio includes any of “Bitcoin”, #BTC, #Bitcoin, “BTC,” $BTC, “Ethereum”, #ETH, $ETH, “Litecoin”, #Ethereum #Litecoin, #LTC, $LTC, “Dogecoin”, #DOGE, $DOGE or Follow any of @coinbase, @binance, @dogecoin, @shibtoken, @ethereum, @krakenfx, @CoinDesk, @CoinDeskMarkets, @trustwallet, @ftx_app, @CoinMarketCap, @blockchain, @Bitstamp, @bitfinex, @BittrexExchange, @HuobiGlobal, @BlockFi crypto, @cryptocom, @TrustWalletApp