Zoomph’s Approach to Data Collection and Processing

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Last updated: April 9, 2018

Data Sources

Zoomph sources all social media data directly from the official API’s offered by our social media platform partners (Twitter, Facebook, Instagram, YouTube, Google+). Zoomph also collects data from non-social media sources such as RSS and Salesforce Chatter (collected only on behalf of a client request).

We do NOT scrape any data from any social media platform.

We do NOT use any third-party apps to collect social media data.

Zoomph also uses publicly available data such as Census and SSA data to run analysis and insights, and for statistical models for predictions.

Data Services

Zoomph uses the data we collect to offer the following data services to our clients:

Audience Data

This data here is derived from social media posts, comments and relationships that are publicly available (Twitter, Instagram, Facebook only)

Social Activity Data

This data represents social media data collection requested by a specific Zoomph client:

Social oAuth

This service allows our clients (Campaign Owners) can use opt-in forms to collect information from their users (Campaign Participants):

Matching & Enrichment

Zoomph offers Customer Contact Record matching and enrichment services via batch processing and APIs.

We require our clients to confirm that they have EXPLICIT CONSENT from their Customer Contact Records to undertake matching and enrichment.

Zoomph Does NOT