In California, a state teeming with major sports franchises — three in the NHL alone and fifteen across the Big Four leagues — how does an NHL team like the San Jose Sharks stand out?
Geographically, San Jose occupies a smaller market within California and the Bay Area, but unlike broadcasts and in-person attendance, social media is less concerned with where you are on the map. Coupled with the uncertainty of traditional revenue streams 2020 provided, understanding social value for a team and their sponsors has become increasingly important for teams like San Jose.
To set themselves up for social success in the NHL, California and beyond, the Sharks turned to Zoomph to monitor and maximize their social media and digital sponsorship.