Zoomph is excited to announce a new strategic partnership with PC and console gaming furniture and accessories giant, RESPAWN Products.
The award-nominated gaming furniture brand is backed by over 25 years of ergonomic office furniture. RESPAWN Products are forged for all-day comfort for content creators, professional and casual players, or anyone looking to upgrade their setup. RESPAWN provides the gaming community with the highest quality ergonomic gaming furniture at affordable prices.
Through this partnership, RESPAWN will gain valuable reporting data on audience insights, sponsorship tracking, and social analytics in order to create engaging and significant partner campaigns through the Zoomph platform.
“We are excited to partner with RESPAWN to further disrupt the esports ecosystem through a well-respected gaming furniture brand like RESPAWN.” Zoomph Chief Revenue Officer Mike Pycha said. “The esports world is growing by the day and content is present on all platforms, Zoomph’s platform will enable RESPAWN to use data as a competitive advantage to ensure they get value out of smart partnerships.”
“Partnerships within the gaming/esports space have been a substantial part of our strategy when growing the RESPAWN brand on social media. Zoomph’s platform is allowing us to move forward with confidence and track which activations and deliverables within these partnerships are contributing the most to our overall brand growth. With their help we can continue our commitment to the space while ensuring we are making smart investments.” – Alex Gonzalez, Marketing Manager at RESPAWN Products
RESPAWN plans to use this data to effectively support and broaden their partnerships and strengthen their relationship with the esports community.
Zoomph specializes in esports and sports analytics while providing best-in-class, AI-based insights to help teams, leagues, and brands better understand their social media audiences and help measure the impact of their brand partnerships.