Zoomph is excited to announce a new strategic partnership with European sports marketing & sponsorship agency, Rocket Yard Sports.
Rocket Yard has deep roots within the golf industry through athletes on the Mens’ and Ladies’ European Tour as well as brands and rights holders. Rocket Yard has recently created a unique sponsorship marketing service known as Rocket Club. A program designed to help marketing and leadership teams learn about the business of sports sponsorship via a 1-day training seminar prior to introducing and/or managing sponsorship programs with those brands and rights holders.
Zoomph intends to join Rocket Club in educating athletes, brands, and rights holders on the importance of understanding target audiences as a marketing solution in the sponsorship space.
Rocket Yard will gain valuable reporting data on audience insights, sponsorship tracking, and social analytics in order to create engaging and significant education tools for clients in their training workshops.
“We look forward to continue improving our platform to better support agencies, like Rocket Yard help their clients get the most out of their partnerships and increase understanding of their audiences,” said Mike Pycha, Zoomph Chief Revenue Officer.
Rocket Yard plans to use this data to effectively support their clients on the European tour as well as their brand partners use data to implement valuable relationships.
Daryl Evans, Managing Director of Rocket Yard Sports added, “We are delighted to partner with Zoomph as we are both very much aligned in using innovation to not only measure the success of sponsorship but to stimulate fascinating new ways on how best to engage with audiences online.”
About Zoomph: Zoomph specializes in esports and sports analytics while providing best-in-class, AI-based insights to help teams, leagues, and brands better understand their social media audiences and help measure the impact of their brand partnerships.
About Rocket Yard Sports: Rocket Yard is a sports marketing and sponsorship agency with a focal point on connecting target audiences to athletes, brands, and rights holders by utilising engaging marketing messages to both drive commercial success and create a sense of togetherness within communities.