Blog / Zoomph Announces Strategic Partnership with NextUp Partners

Zoomph Announces Strategic Partnership with NextUp Partners

Zoomph, the leading sponsorship analytics platform for sports, entertainment, and esports brands and properties is excited to announce a new strategic partnership with sports management and consulting agency NextUp Partners.  

NextUp Partners provides innovative sports-focused organizations with marketing services optimized for today’s climate and beyond. Core services include customer acquisition and engagement, content strategy and creation, public relations, sponsorship, analytics and new market penetration.  

Zoomph will join NextUp Partners in aiding leagues, teams, brands and creative agencies by providing valuable reporting data on audience insights, sponsorship tracking and social analytics in order to create engaging and significant education tools for clients. The partnership represents an expansion of Zoomph’s current go-to market strategy, which has seen its presence across pro sports leagues and esports grow quickly with the rise in importance of leveraging social valuation and insights.

“We are continually improving our platform and working alongside industry leaders like the NextUp Partners team,” said Mike Pycha, Zoomph Chief Revenue Officer. “We are excited to offer our extensive suite of analytics solutions to help their clients get the most out of partnerships and increase understanding of their audiences.”.  

“Combining the power of the Zoomph platform with our team’s expertise and experience across all areas of sports will afford a unique offering for clients,” said Joe Dupriest, co-founder and managing partner at NextUp Partners. “Through this collaboration, we will work with teams and brands to unlock ROI across all of their digital assets.”

About Zoomph: Zoomph specializes in esports and sports analytics while providing best-in-class, AI-based insights to help teams, leagues, and brands better understand their social media audiences and help measure the impact of their brand partnerships.   

About NextUp: Led by one of the most diverse and accomplished leadership teams in sports, NextUp Partners consists of veteran senior and mid-level professionals with decades of proven success across sports leagues, teams, brands and creative agencies and a multitude of C-suite level relationships from across the industry. NextUp Partners was formed to provide innovative sports-focused organizations with a broad range of efficient business services — optimized for the 2021 climate and beyond. Solutions are customized to the needs of the client and include end-to-end strategy and execution spanning key disciplines such as product development, merchandising, brand strategy and management, sales and business development, customer / fan acquisition and engagement, digital and affiliate commerce, communications and public relations, live events and experiences, data and analytics, as well as financial planning, analysis, and controllership. For more information, visit 


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