What Is Zoomph?

Zoomph is an independent sponsorship analytics platform that provides real-time, third-party measurement of sponsorship exposure and ROI across social, broadcast, streaming, and in-venue media.

Yes. Zoomph is fully independent and third-party, with valuations not tied to team-reported data, platform estimates, or inflated benchmarks.

Zoomph measures where, when, and how long brands appear, then converts those exposures into defensible dollar values using verified audience data and platform-specific pricing.

Zoomph measures sponsorship value by identifying where, when, and how long brands appear across social, broadcast, streaming, and in-venue media. Each exposure is evaluated using factors such as duration, placement quality, clarity, and verified audience data, then translated into a defensible dollar value using consistent, channel-specific pricing models. This unified approach allows sponsorship performance to be measured accurately and compared across partners, platforms, and campaigns in real time.

Zoomph calculates Social Value as the equivalent media value of branded social content using impressions, video views, and engagements mapped to CPM, CPV, and CPE benchmarks. It helps contextualize social exposure and understand sponsorship ROI by comparing organic performance to paid media costs.

Zoomph delivers real-time valuation and performance data, moment-level broadcast analytics, AI powered logo and asset detection, and a unified media currency, enabling faster, more credible sponsorship decisions for brands and sports properties. 

Yes. Zoomph’s valuation methodology is designed to be explainable and defensible. While the technology and models are proprietary, the underlying inputs—such as exposure duration, placement quality, visibility, and audience—are clear and consistent. This transparency helps brands and agencies confidently stand behind the results.

Zoomph complements traditional social media analytics by focusing on content performance in the context of sponsorship and media value. While teams and colleges can track social and broadcast performance in Zoomph, its primary strength is translating that performance into consistent, defensible sponsorship reporting and ROI.

Zoomph's Benchmark tool gives customers social media benchmarking reports that allow teams, leagues, brands, and agencies to compare both sponsorship-driven and organic (owned and earned) social performance against peers, competitors, leagues, and categories. Through Zoomph Benchmark, organizations can evaluate content performance across thousands of teams, brands, and athletes—adding market-level context for organic performance and sponsorship decision-making.

Zoomph is used by organizations responsible for valuing, selling, and evaluating sponsorships, including:

• Sports teams and leagues partner with Zoomph to track social and broadcast content performance, measure partner value, support rate card development, and strengthen renewals
• Brands and corporate marketers trust Zoomph to understand sponsorship ROI, compare investments, and justify spend internally
• Agencies use Zoomph to manage multi-partner reporting, benchmarking, and portfolio analysis
• College athletic departments use Zoomph to measure sponsorship value across programs, support partner reporting, and track NIL-adjacent exposure

All use Zoomph as a trusted, third-party system of record for sponsorship measurement.

Yes. Zoomph is used by both brands and rights-holders, but always from an independent, third-party perspective. This neutrality helps align expectations, reduce disputes, and create more productive sponsorship conversations grounded in shared data.

Zoomph supports broadcast, social, streaming, and in-venue assets and logo detection using a unified valuation framework that allows direct comparison across channels. Zoomph can measure social media performance across Facebook, X/Twitter, Instagram, TikTok, YouTube, Twitch, Linkedin and Threads. 

Yes. Zoomph captures and values organic fan, athlete, creator, and influencer exposure to reflect the full sponsorship footprint.

Zoomph translates sponsorship exposure into clear, defensible dollar values that can be shared with marketing leadership, finance, and procurement teams. This makes it easier for brands to explain performance, demonstrate ROI, and support future investment decisions using third-party data rather than subjective or self-reported metrics.

Yes. Zoomph’s unified valuation framework enables apples-to-apples comparison across teams, leagues, events, and sponsorship categories. Brands can see how partners perform relative to one another, identify over- and under-performing assets, and make more informed portfolio decisions.

Yes. Zoomph provides transparent, third-party performance proof that reduces disputes, supports pricing, and strengthens renewals.

Zoomph replaces manual data collection, spreadsheets, and partner-by-partner reporting with automated, real-time dashboards and reports. Sponsorship performance is measured continuously across channels using a single valuation framework, allowing teams to quickly generate recaps, leadership summaries, and partner reports without rebuilding them from scratch. This significantly reduces reporting time and allows teams to focus more on strategy, relationships, and growth instead of manual reporting tasks.

Zoomph delivers performance insights shortly after games, events, or campaigns conclude. Because measurement and valuation are automated across social, broadcast, streaming, and in-venue media, teams and brands can review results while performance is still timely and actionable.

Yes. In addition to the platform, Zoomph offers consulting and custom reporting services to help teams, brands, and agencies interpret data, answer strategic questions, and apply sponsorship performance insights to real business decisions. These services include custom analysis, benchmarking studies, sponsorship valuations, and executive-ready reporting designed to support renewals, pricing, and internal alignment.

Yes. Zoomph measures and values in-venue sponsorship assets by detecting branded signage and placements that appear on broadcast and digital feeds. These exposures are evaluated using the same unified valuation framework applied across social and broadcast, allowing in-venue assets to be measured consistently and compared as part of the overall sponsorship portfolio.