- How It Works
Rachel is the self-appointed Napoleon Bonaparte of content and marketing strategy: she leads, she conquers, she liberates businesses from technical jargon. When she’s off the clock, Rachel is busy giving unsolicited marketing advice to her small-business owner friends and obsessively re-reading Game of Thrones.
This year, it’s estimated that over $600 Billion will be spent worldwide in the areas of digital media and mobile internet ad spending. But when it comes to pay-per-click advertising Read More
One of the best things marketers can tell their CMO’s is “We’ve improved our social reach and conversions.” The only thing better in the world, is “And we’ve done it Read More
We don’t need to tell you how expansive and distracting social media can be– on average 350,000 pieces of content are Tweeted each minute. The big question for content marketers and Read More
When it comes to pleasing our Chief Marketing Officers, social media progress is the last thing we want to talk about. That’s because Executive Leadership is tasked with developing the Read More
Do you think it’s Apple? Maybe Starbucks or Nike for their amazing use of user-generated content on Instagram? Well, we tricked you a little: there’s no single brand that is Read More
When consulting brands on social media content strategy, the number one question I always get is “Yeah but….what kind of content works?” As a marketer, I can read between the lines Read More
NNo we’re not talking about Kim K’s butt this time. We’re not even talking about last year’s Ellen selfie that coined the term #broketheinternet. This year’s Oscars had its own Read More
Are social media audiences truly anonymous? (Spoiler: no.) In order to see success in today’s changing, real-time landscape, marketers need to shake off, Taylor Swift style, any outdated ideas Read More
Smart social media marketers know that success=knowledge. Knowing what makes your online audience tick and which of your strategies get the best results is the same as making every one Read More
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