Rachel is the self-appointed Napoleon Bonaparte of content and marketing strategy: she leads, she conquers, she liberates businesses from technical jargon. When she’s off the clock, Rachel is busy giving unsolicited marketing advice to her small-business owner friends and obsessively re-reading Game of Thrones.

4 Social Advertising Tips That Will Save You Money & Boost ROI

April 07, 2015

This year, it’s estimated that over $600 Billion will be spent worldwide in the areas of digital media and mobile internet ad spending. But when it comes to pay-per-click advertising Read More

Update: FREE Zoomph Plan, Plus All-New Analytics For Brand Advertising!

April 01, 2015

One of the best things marketers can tell their CMO’s is “We’ve improved our social reach and conversions.” The only thing better in the world, is “And we’ve done it Read More

Fan Flashback: How Geo Social Tech United All of New York City

March 26, 2015

We don’t need to tell you how expansive and distracting social media can be– on average 350,000 pieces of content are  Tweeted each minute. The big question for content marketers and Read More

7 Social Marketing Statements that Will THRILL Your CMO

March 11, 2015

When it comes to pleasing our Chief Marketing Officers, social media progress is the last thing we want to talk about. That’s because Executive Leadership is tasked with developing the Read More

The 3 Companies EVERY Marketer Should Track On Social

March 04, 2015

Do you think it’s Apple? Maybe Starbucks or Nike for their amazing use of user-generated content on Instagram? Well, we tricked you a little: there’s no single brand that is Read More

3 Ways, 1 Solution: How To Keep Your Social Content Edgy AND Clean

February 25, 2015

When consulting brands on social media content strategy,  the number one question I always get is “Yeah but….what kind of content works?” As a marketer, I can read between the lines Read More

TV Buzz: The 6 Top Oscars Moments That Broke Social Media

February 23, 2015

NNo we’re not talking about Kim K’s butt this time. We’re not even talking about last year’s Ellen selfie that coined the term #broketheinternet. This year’s Oscars had its own Read More

From Anonymity To Insight: 5 Demographics That ‘Uncloak’ Your Social Audiences

February 19, 2015

  Are social media audiences truly anonymous? (Spoiler: no.) In order to see success in today’s changing, real-time landscape, marketers need to shake off, Taylor Swift style, any outdated ideas Read More

UPDATE: All-New Analytics & Visuals For Marketing Precision!

February 16, 2015

Smart social media marketers know that success=knowledge. Knowing what makes your online audience tick and which of your strategies get the best results is the same as making every one Read More