Sr. Content Writer

Allison is a senior content writer for Zoomph, responsible for diving head first into social media trends and resurfacing with fresh, insightful content to help you find your bearings in the social media world. During her down time, you can find her exercising at the tennis court or at the nearest mall, lifting heavy shopping bags and running between stores.

Why Facebook’s Move Towards Personalization is a Good Step for All of Us

January 18, 2018

In recent weeks, Facebook’s algorithm change has warranted the publication of countless survival guides meant to comfort the brooding brand or publisher. If you haven’t heard, Facebook officially decided to Read More

6 Traits You Should Know About Your Digital Consumers

January 16, 2018

There’s an abundance of data on your consumers online. And while we’re often told that the more data the better, it can be difficult to understand what to prioritize or Read More

Zoomph’s Year of Innovation

December 22, 2017

Twenty-seventeen was a year to remember. The Zoomph platform grew beyond our imagination, and we owe it to you, our loyal support base who continues to be the inspiration behind Read More

Expert Interview: Influencer Marketing is Not a Passing Fad

December 12, 2017

Shane Barker is no stranger to influencer marketing. He has witnessed the rise of the influencer economy and has consulted for influencers like four-time Mr. Olympia Jeremy Buendia. In this Read More

5 Webpages That You Didn’t Know Were Microsites

December 05, 2017

Microsites don’t always get the credit they deserve. While some of today’s most celebrated microsites are gorgeously designed and adorned with special effects, plenty others exist as lowkey ROI drivers. Read More

The Rise of the Influencer Economy Through the Eyes of an Influencer Marketing Consultant

November 29, 2017

Shane Barker had never been preoccupied with sexy arms, sexy legs, or big booties—at least, not until he was asked to help sell them. The request came from Zoe Rodriguez, Read More

7 Tactical Tips for Creating a Profitable Microsite

October 31, 2017

If you’re reading this blog, you’re probably aware that there are big benefits to a microsite. You also probably know that a microsite is very different from a regular website. Read More

A Paint Scheme for the Fans: Inside Nationwide’s Data-Driven Digital Contest (Case Study)

October 26, 2017

Nationwide and Dale Earnhardt Jr. have had a strong relationship on and off the track. On top of trusting Nationwide with his car, house, and business—Earnhardt has insured his dog, Read More

Why the Top Cosmetics Brands Are Still on Twitter

October 10, 2017

Makeup is to Instagram as cat posts are to Facebook, right? Maybe not entirely. Our recent study of 16 leading cosmetic brands on social media revealed that brands like MAC, Read More