Marketing Manager

Allison is a writing fiend. Once our content writer and now our marketing manager, Allison is committed to helping us share our brand story and get us connected with more amazing customers. During her down time, you can find her at the tennis court or possibly the nearest mall, lifting heavy shopping bags and running between stores.

Compare Your Customers to a Baseline in Audience Reports (New Features)

October 29, 2018

When it comes to data, nothing beats information that comes straight from the source. But until recently, surveys and focus groups were the go-to sources for this type of market Read More

5 Expert Approaches for Engaging the Right Audience on Social Media

October 11, 2018

Social media is to marketing as coffee is to your morning routine. It’s no longer a question of if you’re using social media, but how you’re using it. Is it Read More

‘Nike Knew Their Target Market’- a Note about the Kaepernick Ad

September 14, 2018

“#JustBurnIt,” said Twitter. “I stand with Nike, all day, every day,” said LeBron. “What was Nike thinking?” said Trump. By now, we’ve heard it all. But politics aside, the truth Read More

Measure Sports Sponsorship ROI Now in Zoomph

September 06, 2018

Sponsorships today are no longer confined to TVs or arena screens. Social media now lets you stay in constant touch with your fans, acting as a powerful advertising channel for Read More

New Changes to Instagram Tracking and Analytics in Zoomph

August 22, 2018

At the beginning of this year, Instagram announced that it would launch a new Instagram Graph API and deprecate the older Instagram API to safeguard your personal privacy. Instagram has Read More

Twitter’s ‘Playbook for Agencies’: Top Tips and Soundbites

July 27, 2018

To tie the ribbon on Q2, Twitter has released a Playbook for Agencies. The guide collapses six months of research into seven chapters, each addressing a different pain point that Read More

The Ins and Outs of Engaging Your Target Audience: Advice from Georgetown’s Marketing Maven

July 24, 2018

Consider the headlines below. What do they have in common? “Georgetown Soccer’s Hilarious Millennial Day Includes Participation Trophies and Safe Spaces” – Hero Sports, 15 August 2017 “Baseball Team Insults Read More

Stay Organized with Projects, Updates to Engagement and Audience Reports

July 11, 2018

As a digital marketer, the nature of your job requires you to be in many places at once. You need to stay on top of multiple campaigns and know how Read More

Marketing in the Post-GDPR World: Pros, Cons, and Predictions

June 11, 2018

When GDPR came up on the horizon, many businesses shuttered at its implications—if only because of the public paranoia it would induce around data collection, or laws that The New Read More