Four Ways to Strengthen Your Agency Pitch Using Social Data

How Zoomph is Addressing Changes to the Instagram API (Updated)

This blog was originally published on April 5 and updated on April 20 to mention expired features, plus new changes to Zoomph Notify and activations. On April 4, Instagram severely Read More

‘Filter by Audience’ to Find What Your Ideal Customers are Saying

Social media is constantly buzzing with conversations surrounding your brand, your competitors, or your customer’s real-time experiences. For brand managers, social media is crucial for preemptive brand positioning. By tracking Read More

The Importance of Online Forms and How to Get More Value Out of Them

Form submissions are a classic marketing metric—and for good reason. Whether for an email subscription, demo request, or eBook download, a form submission is a strong indication that a prospect Read More

From Cookies to People: An Introduction to People-Based Marketing

When cookies crumble and panels disappoint, consider people-based marketing. For decades, Nielsen ratings have been the dominant currency for buying and selling ads in the media space—a flawed methodology, according Read More

When does marketing get too personal?

In the pursuit of success, personalization is likely high on your list. It’s no secret that today’s consumers demand relevant, well-timed content from brands as a prelude to a strong Read More

NEW Contest, Giveaway & Survey Templates with Integrated Audience Analytics

Editor’s note: This post was originally published on December 18, 2017 and has been updated to include mention of our new survey and questionnaire templates, which also include integrated audience Read More

Why Facebook’s Move Towards Personalization is a Good Step for All of Us

In recent weeks, Facebook’s algorithm change has warranted the publication of countless survival guides addressed to the brooding brand or publisher. If you haven’t heard, Facebook officially decided to kill Read More

6 Traits You Should Know About Your Digital Consumers

There’s an abundance of data on your consumers online. And while we’re often told that the more data the better, it can be difficult to understand what to prioritize or Read More

Zoomph’s Year of Innovation

Twenty-seventeen was a year to remember. The Zoomph platform grew beyond our imagination, and we owe it to you, our loyal support base who continues to be the inspiration behind Read More