Allison is a writing fiend. Once our content writer and now our marketing manager, Allison is committed to helping us share our brand story and get us connected with more amazing customers. During her down time, you can find her at the tennis court or possibly the nearest mall, lifting heavy shopping bags and running between stores.
The rise of the influencer economy has changed the marketing game. Marketers are spending $255 million each month to have influencers promote their brands, swapping out traditional ad buys with Read More
When it comes to data, nothing beats information that comes straight from the source. But until recently, surveys and focus groups were the go-to sources for this type of market Read More
Social media is to marketing as coffee is to your morning routine. It’s no longer a question of if you’re using social media, but how you’re using it. Is it Read More
“#JustBurnIt,” said Twitter. “I stand with Nike, all day, every day,” said LeBron. “What was Nike thinking?” said Trump. By now, we’ve heard it all. But politics aside, the truth Read More
Sponsorships today are no longer confined to TVs or arena screens. Social media now lets you stay in constant touch with your fans, acting as a powerful advertising channel for Read More
At the beginning of this year, Instagram announced that it would launch a new Instagram Graph API and deprecate the older Instagram API to safeguard your personal privacy. Instagram has Read More
To tie the ribbon on Q2, Twitter has released a Playbook for Agencies. The guide collapses six months of research into seven chapters, each addressing a different pain point that Read More
Consider the headlines below. What do they have in common? “Georgetown Soccer’s Hilarious Millennial Day Includes Participation Trophies and Safe Spaces” – Hero Sports, 15 August 2017 “Baseball Team Insults Read More
As a digital marketer, the nature of your job requires you to be in many places at once. You need to stay on top of multiple campaigns and know how Read More