Sr. Content Writer

Allison is a senior content writer for Zoomph, responsible for diving head first into social media trends and resurfacing with fresh, insightful content to help you find your bearings in the social media world. During her down time, you can find her exercising at the tennis court or at the nearest mall, lifting heavy shopping bags and running between stores.

How Zoomph is Addressing Changes to the Instagram API (Updated)

April 20, 2018

This blog was originally published on April 5 and updated on April 20 to mention expired features, plus new changes to Zoomph Notify and activations. On April 4, Instagram severely Read More

‘Filter by Audience’ to Find What Your Ideal Customers are Saying

March 28, 2018

Social media is constantly buzzing with conversations surrounding your brand, your competitors, or your customer’s real-time experiences. For brand managers, social media is crucial for preemptive brand positioning. By tracking Read More

The Importance of Online Forms and How to Get More Value Out of Them

March 20, 2018

Form submissions are a classic marketing metric—and for good reason. Whether for an email subscription, demo request, or eBook download, a form submission is a strong indication that a prospect Read More

From Cookies to People: An Introduction to People-Based Marketing

March 01, 2018

When cookies crumble and panels disappoint, consider people-based marketing. For decades, Nielsen ratings have been the dominant currency for buying and selling ads in the media space—a flawed methodology, according Read More

When does marketing get too personal?

February 20, 2018

In the pursuit of success, personalization is likely high on your list. It’s no secret that today’s consumers demand relevant, well-timed content from brands as a prelude to a strong Read More

NEW Contest, Giveaway & Survey Templates with Integrated Audience Analytics

January 26, 2018

Editor’s note: This post was originally published on December 18, 2017 and has been updated to include mention of our new survey and questionnaire templates, which also include integrated audience Read More

Why Facebook’s Move Towards Personalization is a Good Step for All of Us

January 18, 2018

In recent weeks, Facebook’s algorithm change has warranted the publication of countless survival guides addressed to the brooding brand or publisher. If you haven’t heard, Facebook officially decided to kill Read More

6 Traits You Should Know About Your Digital Consumers

January 16, 2018

There’s an abundance of data on your consumers online. And while we’re often told that the more data the better, it can be difficult to understand what to prioritize or Read More

Zoomph’s Year of Innovation

December 22, 2017

Twenty-seventeen was a year to remember. The Zoomph platform grew beyond our imagination, and we owe it to you, our loyal support base who continues to be the inspiration behind Read More