47 Essential Facts About Influencer Marketing [Infographic]

Compare Your Customers to a Baseline in Audience Reports (New Features)

When it comes to data, nothing beats information that comes straight from the source. But until recently, surveys and focus groups were the go-to sources for this type of market Read More

5 Expert Approaches for Engaging the Right Audience on Social Media

Social media is to marketing as coffee is to your morning routine. It’s no longer a question of if you’re using social media, but how you’re using it. Is it Read More

‘Nike Knew Their Target Market’- a Note about the Kaepernick Ad

“#JustBurnIt,” said Twitter. “I stand with Nike, all day, every day,” said LeBron. “What was Nike thinking?” said Trump. By now, we’ve heard it all. But politics aside, the truth Read More

Measure Sports Sponsorship ROI Now in Zoomph

Sponsorships today are no longer confined to TVs or arena screens. Social media now lets you stay in constant touch with your fans, acting as a powerful advertising channel for Read More

New Changes to Instagram Tracking and Analytics in Zoomph

At the beginning of this year, Instagram announced that it would launch a new Instagram Graph API and deprecate the older Instagram API to safeguard your personal privacy. Instagram has Read More

Twitter’s ‘Playbook for Agencies’: Top Tips and Soundbites

To tie the ribbon on Q2, Twitter has released a Playbook for Agencies. The guide collapses six months of research into seven chapters, each addressing a different pain point that Read More

The Ins and Outs of Engaging Your Target Audience: Advice from Georgetown’s Marketing Maven

Consider the headlines below. What do they have in common? “Georgetown Soccer’s Hilarious Millennial Day Includes Participation Trophies and Safe Spaces” – Hero Sports, 15 August 2017 “Baseball Team Insults Read More

Stay Organized with Projects, Updates to Engagement and Audience Reports

As a digital marketer, the nature of your job requires you to be in many places at once. You need to stay on top of multiple campaigns and know how Read More

Marketing in the Post-GDPR World: Pros, Cons, and Predictions

When GDPR came up on the horizon, many businesses shuttered at its implications—if only because of the public paranoia it would induce around data collection, or laws that The New Read More