Bigger than Sports

Sports and social are at the center of our lives daily. Most of our follower list consists of family, friends, colleagues, and … our favorite sports team. Several sports leagues and teams have eclipsed the million follower number on multiple platforms, a number most of us dream of reaching, but never will. However, much responsibility comes with this reach and power; so we asked ourselves, how are teams utilizing it?

In our latest report, we teamed up with 17 Sport to answer this question and measure the impact teams across all major sports leagues are driving on social, from raising awareness for all issues to sustainability for social reform and all purpose-related objectives in-between. Fans, now more than ever want their team to have a purpose, but how do you choose?