Over the last year, few industries have emerged as strongly as at-home fitness & wellness equipment. The surge of Peloton and holiday stockings stuffed with Theraguns were a trademark of 2020. Now, these brands are expanding out of homes and into sports sponsorships.

In this report, we use our unique audience analytics technology to forecast in which states fans have the most affinity and interest for these growing brands, as well as recap some of the recent partnership announcements in sports.