The data behind social media success in the NFL

STN Digital and Zoomph teamed up to analyze how NFL teams performed across social media during the 2025 season—ranking all 32 teams by Social Value.

As platforms evolve and fan behavior shifts, social success is no longer defined by posting volume alone, but by the ability to generate meaningful engagement, cultural relevance, and measurable media value.

This report moves beyond surface-level metrics to show how teams are converting views, engagement, and video consumption into real impact across Instagram, YouTube, Facebook, and X.

Together, the analysis delivers a clear, data-backed view of what’s actually driving performance – and where future opportunities exist across NFL social.

Inside This Report: 

  • NFL teams leading the league in social performance

  • How top teams convert creativity and consistency into value

  • Platform trends shaping NFL social success

  • Key insights into fan engagement, growth, and brand impact

GET THE REPORT

A data-driven breakdown of how NFL teams generated social media value in 2025 – revealing what drives real impact on social.